Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

Business Management Journal

Business Management Journal (BMJ), is OPEN SOURCE publication produced by Bunda Mulia Press, Management Department of  Faculty of Humanities and Social Science Universitas Bunda Mulia. BMJ regularly releases its newest edition in March and September. every year.  BMJ receives English manuscript in the management subject. All the submitted manuscripts will undergo review stages by our editors in advance of our reviewer with related expertise. Every manuscript has to accomplish double-blind peer review as an essential process to get published.


http://sinta.ristekbrin.go.id/journals/detail?id=6515


Vol 19, No 1 (2023): Business Management Journal

Table of Contents

Articles

Sistem Pengukuran Performa Human Resource Menggunakan Human Resource Scorecard: Studi Kasus di X Consulting
Salsabila Annisa Arista, Rehan Wira Widyatna, Erlinda Muslim
PDF
1-17
Mediasi Motivasi Kerja Hubungan Kompetensi Dalam Meningkatkan Kinerja Pegawai
Ani Setyowati, Moh. Mukhsin, Indra Suhendra, Didit Haryadi
PDF
19-31
ANALISIS PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS KONSUMEN
Melisa Melisa
PDF
33-44
Perencanaan Strategi Manajemen pada Kasus Perusahaan Distributor Spare Part Motor
Johanes Fernandes Andry, Liem Bambang Sugiyanto
PDF
45-53
Peran Mediasi Brand Satisfication terhadap Faktor-Faktor yang Dapat Memprediksi Purchase Decision
Steven Leoti Aliman, Keni Keni
PDF
55-72
THE INFLUENCE OF SHARIA GOOD CORPORATE GOVERNANCE ON FINANCIAL PERFORMANCE (ROA) OF SHARIA BANKING IN INDONESIA FOR THE 2016-2020 PERIOD
Ari Kurniawan Putra
PDF
73-89
A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude
Estri Cinta Tyas Gusti, Dwinita Laksmidewi
PDF
91-104