Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

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Vol 17, No 2 (2021): BUSINESS MANAGEMENT JOURNAL Strategi Diferensiasi dan Harga Sebagai Alat Untuk Meningkatkan Loyalitas Konsumen Klinik Auraku Bandung Abstract  PDF
Nicky Novianty, Yunika Komalasari, Wulan Yuliyana
 
Vol 17, No 2 (2021): BUSINESS MANAGEMENT JOURNAL Dampak Struktur Modal dan Profitabilitas Terhadap Nilai Perusahaan Sektor Properti, Real Estate dan Konstruksi Bangunan Abstract  PDF
Imam Buchari
 
Vol 16, No 2 (2020): Business Management Journal THE EFFECT OF CONSUMER PERCEPTIONS AND LIFESTYLE ON WILLINGNESS TO PAY PREMIUM PRICE WAGYU PRODUCTS Abstract  PDF
Yuli Kartika Dewi, Jessica Gosal Gosal
 
Vol 16, No 1 (2020): Business Management Journal PENGARUH BRAND PASSION, BRAND COMMITMENT DAN BRAND INTIMACY TERHADAP REPURCHASE INTENTION, POSITIVE WOM DAN PAY PRICE PREMIUM Abstract  PDF
Ali Wardhana, Samuel Shwan Tera
 
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