Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

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Vol 17, No 2 (2021): Business Management Journal Strategi Diferensiasi dan Harga Sebagai Alat Untuk Meningkatkan Loyalitas Konsumen Klinik Auraku Bandung Abstract  PDF
Nicky Novianty, Yunika Komalasari, Wulan Yuliyana
 
Vol 21, No 1 (2025): Business Management Journal The Effect of Location, Product Quality, and Perceived Price in Increasing Purchase Decision through Brand Image as the Mediator Abstract  PDF
Tri Hastuti, Parlagutan Silitonga
 
Vol 17, No 2 (2021): Business Management Journal Dampak Struktur Modal dan Profitabilitas Terhadap Nilai Perusahaan Sektor Properti, Real Estate dan Konstruksi Bangunan Abstract  PDF
Imam Buchari
 
Vol 20, No 1 (2024): Business Management Journal Pengaruh Kualitas Pelayanan, Harga, dan Fasilitas terhadap Kepuasan Penumpang pada PT. ASDP Indonesia Ferry (Persero) Cabang Kupang Abstract  PDF
Sarlianus Poma
 
Vol 16, No 2 (2020): Business Management Journal THE EFFECT OF CONSUMER PERCEPTIONS AND LIFESTYLE ON WILLINGNESS TO PAY PREMIUM PRICE WAGYU PRODUCTS Abstract  PDF
Yuli Kartika Dewi, Jessica Gosal Gosal
 
Vol 16, No 1 (2020): Business Management Journal PENGARUH BRAND PASSION, BRAND COMMITMENT DAN BRAND INTIMACY TERHADAP REPURCHASE INTENTION, POSITIVE WOM DAN PAY PRICE PREMIUM Abstract  PDF
Ali Wardhana, Samuel Shwan Tera
 
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