Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

Business Management Journal

Business Management Journal (BMJ), is OPEN SOURCE publication produced by Bunda Mulia Press, Management Department of  Faculty of Humanities and Social Science Universitas Bunda Mulia. BMJ regularly releases its newest edition in March and September. every year.  BMJ receives English manuscript in the management subject. All the submitted manuscripts will undergo review stages by our editors in advance of our reviewer with related expertise. Every manuscript has to accomplish double-blind peer review as an essential process to get published.


http://sinta.ristekbrin.go.id/journals/detail?id=6515


Vol 20, No 2 (2024): Business Management Journal

BMJ Volume 20 No. 2

Table of Contents

Articles

Credibility dan Brand Image BTS Kolaborasi Karakter BT21 Terhadap Keputusan Pembelian Chatime
Bita Septiya Hariyani, Dwi Nita Aryani
PDF
118-129
Pengaruh Trustworthy dan Physical Attractive Influencer tehadap Niat Beli Produk Kuliner di JABODETABEK dengan Mediasi Citra Merek
Rendy Panesto, Bernard T. Widjaja, Soegeng Wahyoedi
PDF
131-152
Analisis Shopee Live Streaming Features, Collaboration Branding, Brand Ambassador, dan Kepercayaan terhadap Keputusan Pembelian pada Aplikasi E-Commerce Shopee (Studi Kasus Gen Z Surabaya)
I Putu Brandon, Rinabi Tanamal
PDF
153-162
Pengaruh Celebrity Trustworthiness, Expertise, Attractiveness Selebriti Korea Selatan Terhadap Intensi Konsumen JABODETABEK Untuk Membeli Skincare Somethinc: Peranan Risk Perception Sebagai Mediator
Lydia Margaretha Huang, Budi Christanto
PDF
163-174
Peningkatan Kinerja Karyawan: Peran Kepemimpinan Transformasional, Disiplin Kerja dan Lingkungan Kerja Fisik
Sri Wardani, I Gede Putu Kawiana, I Gede Aryana Mahayasa
PDF
175-183
A Growing Gen-Z Audience For Capital Markets: The Impact Of Knowledge, Motivation And Minimum Capital
Lu'lu'ul Fasihah, Ulya Noor Afisa, Siti Amaroh
PDF
185-195
Management Strategies to Reduce User Switching Behavior: Analyzing Critical Factors in Augmented Reality Technology Usage in E-commerce
Agung Stefanus Kembau, Friscilla Elsyabeth Malae, Fresi Beatrix Lendo
PDF
197-211
Pengaruh Transformational Leadership terhadap Affective Organizational Commitment dan Job Performance dimediasi oleh Employee Engagement pada PT. XYZ
Edith Maryane Irma Neman, Chandra Hosen
PDF
213-225