Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia


Issue Title
Vol 16, No 2 (2020): Business Management Journal Bagaimana Peranan Kualitas Jasa terhadap Loyalitas Pelanggan pada Sektor Penerbangan di Indonesia? Abstract  PDF
Nicholas Wilson, Jessica Jessica
Vol 19, No 1 (2023): Business Management Journal Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen Abstract  PDF
Melisa Melisa
Vol 19, No 1 (2023): Business Management Journal The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow Abstract  PDF
Unik Dwi Lestari, Lusi Yanah
Vol 20, No 1 (2024): Business Management Journal Pengaruh Persepsi Kualitas, Persepsi Nilai, Persepsi Kepuasan dan Persepsi Diferensiasi terhadap Kesetiaan Merek yang Dimediasi oleh Kepercayaan Merek pada Merek Polki Abstract  PDF
Vina Pramana, Ali Wardhana
0 - 0 of 4 Items

Search tips:

  • Search terms are case-insensitive
  • Common words are ignored
  • By default only articles containing all terms in the query are returned (i.e., AND is implied)
  • Combine multiple words with OR to find articles containing either term; e.g., education OR research
  • Use parentheses to create more complex queries; e.g., archive ((journal OR conference) NOT theses)
  • Search for an exact phrase by putting it in quotes; e.g., "open access publishing"
  • Exclude a word by prefixing it with - or NOT; e.g. online -politics or online NOT politics
  • Use * in a term as a wildcard to match any sequence of characters; e.g., soci* morality would match documents containing "sociological" or "societal"