Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

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Vol 16, No 2 (2020): Business Management Journal Bagaimana Peranan Kualitas Jasa terhadap Loyalitas Pelanggan pada Sektor Penerbangan di Indonesia? Abstract  PDF
Nicholas Wilson, Jessica Jessica
 
Vol 19, No 1 (2023): Business Management Journal Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen Abstract  PDF
Melisa Melisa
 
Vol 19, No 1 (2023): Business Management Journal The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow Abstract  PDF
Unik Dwi Lestari, Lusi Yanah
 
Vol 20, No 1 (2024): Business Management Journal Pengaruh Persepsi Kualitas, Persepsi Nilai, Persepsi Kepuasan dan Persepsi Diferensiasi terhadap Kesetiaan Merek yang Dimediasi oleh Kepercayaan Merek pada Merek Polki Abstract  PDF
Vina Pramana, Ali Wardhana
 
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