Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

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Vol 20, No 1 (2024): Business Management Journal Faktor-Faktor yang Mempengaruhi Customer Satisfaction dan Dampaknya terhadap Habits dan Intention to Revisit Kembali di Industri Kedai Kopi Tuku Abstract  PDF
Ceminia Tinari Tomokumoro, Margaretha Pink Berlianto
 
Vol 20, No 1 (2024): Business Management Journal Pengaruh Persepsi Kualitas, Persepsi Nilai, Persepsi Kepuasan dan Persepsi Diferensiasi terhadap Kesetiaan Merek yang Dimediasi oleh Kepercayaan Merek pada Merek Polki Abstract  PDF
Vina Pramana, Ali Wardhana
 
Vol 19, No 1 (2023): Business Management Journal The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow Abstract  PDF
Unik Dwi Lestari, Lusi Yanah
 
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