Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia


Issue Title
Vol 18, No 1 (2022): Business Management Journal Apakah Country Of Origin, Celebrity Endorsement, dan eWOM yang Dimediasi oleh Citra Merek dapat Memprediksi Niat Membeli Produk Skincare? Abstract  PDF
Christian Halim, Keni Keni
Vol 19, No 1 (2023): Business Management Journal A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude Abstract  PDF
Estri Cinta Tyas Gusti, Dwinita Laksmidewi
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