Aplikasi TAM pada Kajian Pemakaian QRIS oleh Usaha Mikro Kuliner Jakarta Utara

Nicholas Andrew Tanimihardjo

Abstract


This study aims to examine the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on the performance of micro culinary businesses in North Jakarta through the role of intention to use QRIS as a mediating variable. In the context of current digital developments, the use of technology has become an important requirement for business actors to maintain their competitiveness amid rapid technological advances. The approach used is a quantitative method with data collection techniques through questionnaires. The sample was determined using a nonprobability sampling method with purposive sampling techniques, resulting in 162 respondents who are micro culinary business actors in North Jakarta. The collected data was then analyzed using the SMART-PLS version 4.0 application. The analysis results showed that perceived benefits, Perceived Ease of Use, and Perceived Risk had a positive and significant effect on the intention to use QRIS. Furthermore, the intention to use was also proven to have a positive and significant effect on Business Performance. In addition, the intention to use acted as a mediating variable that positively and significantly channeled the influence of perceived benefits, Perceived Ease of Use, and Perceived Risk on Business Performance. Based on these findings, it can be concluded that technology has strategic value for business continuity. Therefore, the level of usefulness, ease of use, and low risk are the main considerations in the technology adoption process. If a technology is considered to provide great benefits, is easy to operate, and has low risk, then there will be an intention to use it, which will ultimately have an impact on improving Business Performance.

Keywords


Perceived Usefulness; Perceived Ease of Use; Perceived Risk; Behavioral Intention; Business Performance; QRIS.

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References


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DOI: http://dx.doi.org/10.30813/bmj.v22i2.9797

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