Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia


Issue Title
Vol 18, No 2 (2022): Business Management Journal Pengaruh Iklan “Choi Siwon” Mie Sedaap dan Citra Merek terhadap Minat Beli Konsumen Abstract  PDF
Velice Velice, Ongky Alex Sander
Vol 18, No 1 (2022): Business Management Journal Apakah Country Of Origin, Celebrity Endorsement, dan eWOM yang Dimediasi oleh Citra Merek dapat Memprediksi Niat Membeli Produk Skincare? Abstract  PDF
Christian Halim, Keni Keni
Vol 19, No 2 (2023): Business Management Journal The Effect of Social Media Advertising Features on Purchase Intention Mediated By Brand Engagement on Lenovo Laptops Abstract  PDF
Jonathan Adriel Wijaya, Lilis Susilawaty
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