Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

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Vol 18, No 1 (2022): Business Management Journal Pengaruh Perceived Usefulness, Perceived Ease of Use dan Promosi Penjualan melalui Mediasi Attitude Toward Using dan Perceived Security terhadap Behavioral Intention to Use (Studi Empiris: Pengguna Mobile Wallet di Jakarta) Abstract  PDF
Erickh Martua Sinurat, Liem Bambang Sugiyanto
 
Vol 18, No 1 (2022): Business Management Journal Pengaruh Collective Bargaining Agreement dan Perceived Organizational Support terhadap Kinerja Karyawan yang dimoderasi Komitmen Organisasi di PT Internusa Caterindo selama Masa Pandemi Covid-19 Abstract  PDF
Lukiyana Lukiyana, Muhammad Yusuf
 
Vol 20, No 1 (2024): Business Management Journal Faktor-Faktor yang Mempengaruhi Customer Satisfaction dan Dampaknya terhadap Habits dan Intention to Revisit Kembali di Industri Kedai Kopi Tuku Abstract  PDF
Ceminia Tinari Tomokumoro, Margaretha Pink Berlianto
 
Vol 20, No 1 (2024): Business Management Journal Pengaruh Persepsi Kualitas, Persepsi Nilai, Persepsi Kepuasan dan Persepsi Diferensiasi terhadap Kesetiaan Merek yang Dimediasi oleh Kepercayaan Merek pada Merek Polki Abstract  PDF
Vina Pramana, Ali Wardhana
 
Vol 19, No 1 (2023): Business Management Journal Peran Mediasi Brand Satisfication terhadap Faktor-Faktor yang Dapat Memprediksi Purchase Decision Abstract  PDF
Steven Leoti Aliman, Keni Keni
 
Vol 19, No 1 (2023): Business Management Journal The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow Abstract  PDF
Unik Dwi Lestari, Lusi Yanah
 
Vol 15, No 2 (2019): Business Management Journal PENGARUH VARIABEL PERCEIVED USEFULNESS, TRUST, CONSUMER SATISFACTION, DAN INTENTION TO USE PADA PENGGUNAAN APLIKASI INSTAGRAM SEBAGAI MEDIA TRANSAKSI JUAL BELI Abstract  PDF
Alkent Alkent, Rinabi Tanamal
 
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