Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

Vol 19, No 1 (2023)

Business Management Journal

DOI: http://dx.doi.org/10.30813/bmj.v19i1

Table of Contents

Articles

Sistem Pengukuran Performa Human Resource Menggunakan Human Resource Scorecard: Studi Kasus di X Consulting
Salsabila Annisa Arista, Rehan Wira Widyatna, Erlinda Muslim
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1-17
Mediasi Motivasi Kerja Hubungan Kompetensi Dalam Meningkatkan Kinerja Pegawai
Ani Setyowati, Moh. Mukhsin, Indra Suhendra, Didit Haryadi
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19-31
Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen
Melisa Melisa
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33-44
Perencanaan Strategi Manajemen pada Kasus Perusahaan Distributor Spare Part Motor
Liem Bambang Sugiyanto, Johanes Fernandes Andry
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45-53
Peran Mediasi Brand Satisfication terhadap Faktor-Faktor yang Dapat Memprediksi Purchase Decision
Steven Leoti Aliman, Keni Keni
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55-72
The Influence of Sharia Good Corporate Governance on Financial Performance (ROA) Of Sharia Banking In Indonesia for the 2016-2020 Period
Ari Kurniawan Putra
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73-89
A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude
Estri Cinta Tyas Gusti, Dwinita Laksmidewi
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91-104
The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow
Unik Dwi Lestari, Lusi Yanah
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105-114