Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia


Issue Title
Vol 18, No 2 (2022): Business Management Journal Pengaruh Iklan “Choi Siwon” Mie Sedaap dan Citra Merek terhadap Minat Beli Konsumen Abstract  PDF
Velice Velice, Ongky Alex Sander
Vol 18, No 1 (2022): Business Management Journal Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor TVS Abstract  PDF
Veta Lidya Pasaribu
Vol 18, No 1 (2022): Business Management Journal Apakah Country Of Origin, Celebrity Endorsement, dan eWOM yang Dimediasi oleh Citra Merek dapat Memprediksi Niat Membeli Produk Skincare? Abstract  PDF
Christian Halim, Keni Keni
Vol 19, No 1 (2023): Business Management Journal Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen Abstract  PDF
Melisa Melisa
Vol 19, No 1 (2023): Business Management Journal The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow Abstract  PDF
Unik Dwi Lestari, Lusi Yanah
0 - 0 of 5 Items

Search tips:

  • Search terms are case-insensitive
  • Common words are ignored
  • By default only articles containing all terms in the query are returned (i.e., AND is implied)
  • Combine multiple words with OR to find articles containing either term; e.g., education OR research
  • Use parentheses to create more complex queries; e.g., archive ((journal OR conference) NOT theses)
  • Search for an exact phrase by putting it in quotes; e.g., "open access publishing"
  • Exclude a word by prefixing it with - or NOT; e.g. online -politics or online NOT politics
  • Use * in a term as a wildcard to match any sequence of characters; e.g., soci* morality would match documents containing "sociological" or "societal"