Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

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Vol 18, No 2 (2022): Business Management Journal Pengaruh Iklan “Choi Siwon” Mie Sedaap dan Citra Merek terhadap Minat Beli Konsumen Abstract  PDF
Velice Velice, Ongky Alex Sander
 
Vol 18, No 1 (2022): Business Management Journal Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Sepeda Motor TVS Abstract  PDF
Veta Lidya Pasaribu
 
Vol 18, No 1 (2022): Business Management Journal Apakah Country Of Origin, Celebrity Endorsement, dan eWOM yang Dimediasi oleh Citra Merek dapat Memprediksi Niat Membeli Produk Skincare? Abstract  PDF
Christian Halim, Keni Keni
 
Vol 19, No 1 (2023): Business Management Journal Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen Abstract  PDF
Melisa Melisa
 
Vol 19, No 1 (2023): Business Management Journal The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow Abstract  PDF
Unik Dwi Lestari, Lusi Yanah
 
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