Jurnal Manajemen Program Studi Manajemen Universitas Bunda Mulia

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Issue Title
 
Vol 21, No 1 (2025): Business Management Journal The Effect of Location, Product Quality, and Perceived Price in Increasing Purchase Decision through Brand Image as the Mediator Abstract  PDF
Tri Hastuti, Parlagutan Silitonga
 
Vol 19, No 1 (2023): Business Management Journal Peran Mediasi Brand Satisfication terhadap Faktor-Faktor yang Dapat Memprediksi Purchase Decision Abstract  PDF
Steven Leoti Aliman, Keni Keni
 
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