Author Details

Gusti, Estri Cinta Tyas, Universitas Katolik Indonesia Atma Jaya Jakarta, Indonesia

Vol 19, No 1 (2023): Business Management Journal - Articles
A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude
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BUNDA MULIA PRESS
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BUSINESS MANAGEMENT JOURNAL

Author Details

Gusti, Estri Cinta Tyas, Universitas Katolik Indonesia Atma Jaya Jakarta, Indonesia