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Vol 15, No 2 (2022): Journal of Business & Applied Management Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow Abstract  PDF Indonesia
Erika Anggrenita, Ongky Alex Sander
 
Vol 15, No 2 (2022): Journal of Business & Applied Management Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework Abstract  PDF
Nicholas Wilson, Edelyn Edelyn
 
Vol 16, No 2 (2023): Journal of Business and Applied Management Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers Abstract  PDF
Sophia Reni Susilo, Ongky Alex Sander, Metta Anggraini
 
Vol 16, No 2 (2023): Journal of Business and Applied Management Penggunaan Media Sosial, EWOM, Intensi Pembelian dan Dampaknya terhadap Loyalitas Pengguna Scarlett Whitening di Jakarta Abstract  PDF
Eko Retno Indriyarti
 
Vol 17, No 2 (2024): Journal of Business & Applied Management The Mediating Role of Hedonic and Utilitarian Behavior in the Influence of Parasocial Interaction on Youtube on a Female Beauty Product Purchase Intention Abstract  PDF
Eko Retno Indriyarti, Retno Sari Murtiningsih
 
Vol 13, No 1 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Republic of Indonesia (SK No. 28/E/KPT/2019) Pengaruh Kredibilitas Influencer, Nominal Harga, dan Media Sosial terhadap Minat Pembelian dengan Mediasi Citra Merek di Tokopedia Abstract  PDF
Berlianfin Wibowo, Andreas Heryjanto
 
Vol 15, No 1 (2022): Journal of Business & Applied Management Pengaruh Hedonic Value dan Utilitarian Value terhadap Niat Beli Konsumen melalui Trust sebagai Variabel Intervening pada Online Shop Shopee Abstract  PDF Indonesia
Adriani Kala'lembang
 
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