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Issue Title
 
Vol 15, No 2 (2022): Journal of Business & Applied Management Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow Abstract  PDF Indonesia
Erika Anggrenita, Ongky Alex Sander
 
Vol 15, No 2 (2022): Journal of Business & Applied Management Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework Abstract  PDF
Nicholas Wilson, Edelyn Edelyn
 
Vol 18, No 2 (2025): Journal of Business and Applied Management Pengaruh Kepercayaan Digital Generasi Z dalam Adopsi Perbankan Mobile Abstract  PDF
Zalena Tajani, Sentot Basuki Prayitno
 
Vol 16, No 2 (2023): Journal of Business and Applied Management Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers Abstract  PDF
Sophia Reni Susilo, Ongky Alex Sander, Metta Anggraini
 
Vol 19, No 1 (2026): Journal of Business and Applied Management The Influence of Halal Certification and Religiosity on Indonesian Consumers' Purchase Intention: A Conjoint Analysis Abstract  PDF
Velly Anatasia, Li Chung Jen, Berliana Glorya Liebe Imbing, Cynthia Pangrestu
 
Vol 16, No 2 (2023): Journal of Business and Applied Management Penggunaan Media Sosial, EWOM, Intensi Pembelian dan Dampaknya terhadap Loyalitas Pengguna Scarlett Whitening di Jakarta Abstract  PDF
Eko Retno Indriyarti
 
Vol 18, No 1 (2025): Journal of Business and Applied Management Pengaruh Penjualan Instagram Terhadap Minat Pembelian Mie Mu Warga ‘Aisyyiah Kota Padang Abstract  PDF Indonesia
Sri Nova Deltu, Chintia Pratama Putri, Asmeri Lamona, Rahmad Saputra
 
Vol 17, No 2 (2024): Journal of Business & Applied Management The Mediating Role of Hedonic and Utilitarian Behavior in the Influence of Parasocial Interaction on Youtube on a Female Beauty Product Purchase Intention Abstract  PDF
Eko Retno Indriyarti, Retno Sari Murtiningsih
 
Vol 13, No 1 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Republic of Indonesia (SK No. 28/E/KPT/2019) Pengaruh Kredibilitas Influencer, Nominal Harga, dan Media Sosial terhadap Minat Pembelian dengan Mediasi Citra Merek di Tokopedia Abstract  PDF
Berlianfin Wibowo, Andreas Heryjanto
 
Vol 15, No 1 (2022): Journal of Business & Applied Management Pengaruh Hedonic Value dan Utilitarian Value terhadap Niat Beli Konsumen melalui Trust sebagai Variabel Intervening pada Online Shop Shopee Abstract  PDF Indonesia
Adriani Kala'lembang
 
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