Vol 18, No 2 (2025)

Journal of Business & Applied Management

Journal of Business & Applied Management focused on Business & Applied Management studies. Each edition, Journal of Business & Applied Management received manuscripts that had focus on the following issues below with scope:

  • Human Resource
  • Marketing
  • Finance
  • Banking
  • Business Strategy
  • Business Digital

Table of Contents

Articles

Local Skincare Brand Trust in the Era of Crisis: Empirical Evidence from the ElshéSkin Case
Catharina Aprilia Hellyani, Yinartha Tirtasari, Pieter Sahertian, Erica Adriana
PDF Indonesia
93 - 110
The Power of Digital Trust in Gen Z’s Mobile Banking Adoption
Zalena Tajani, Sentot Basuki Prayitno
PDF
111 - 128
Understanding Repurchase Decision of Boba Milk Drink among Gen Z in Jakarta
Umar Indrawan, Tri Wismiarsi, Holila Hatta
PDF
129 - 144
Break-Even Point Analysis of Micro, Small, and Medium Enterprises (MSMEs) Producing Sasirangan Fabric in Sasirangan Village, Banjarmasin
Rukman Rukman, Endah Sri Bintari, Irma Sucidha, Ros Nirwana
PDF
145 - 164