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Vol 15, No 2 (2022): Journal of Business & Applied Management Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow Abstract  PDF Indonesia
Erika Anggrenita, Ongky Alex Sander
 
Vol 16, No 2 (2023): Journal of Business and Applied Management The Effectiveness of Digital Marketing: A Case Study of One Bowl Soup MSMEs Abstract  PDF
Lady Lady, Delfina Delfina, Irvin Ng, Fionna Quinn, Alexander Janio Wijaya, Hardy Winata Lie
 
Vol 16, No 2 (2023): Journal of Business and Applied Management Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers Abstract  PDF
Sophia Reni Susilo, Ongky Alex Sander, Metta Anggraini
 
Vol 17, No 1 (2024): Journal of Business & Applied Management Improving The Social Media Content Strategy for MSME to Enhance Customer Engagement Abstract  PDF
Lady Lady, Shevia Shevia, Listia Nurjanah
 
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