Vol 17, No 2 (2024)

Journal of Business & Applied Management

Journal of Business & Applied Management focused on Business & Applied Management studies. Each edition, Journal of Business & Applied Management received manuscripts that had focus on the following issues below with scope:

  • Human Resource
  • Marketing
  • Finance
  • Banking
  • Business Strategy
  • Business Digital

Table of Contents

Articles

The Influence of Product Quality and Price on Purchasing Decisions: Brand Image as Mediation
Christina Heti Tri Rahmawati, Stella Solagracia
PDF
099-112
The Mediating Role of Hedonic and Utilitarian Behavior in the Influence of Parasocial Interaction on Youtube on a Female Beauty Product Purchase Intention
Eko Retno Indriyarti, Retno Sari Murtiningsih
PDF
113-130
Strategi Ritel Phygital: Meningkatkan Kepuasan Pelanggan melalui Integrasi Teknologi Digital dan Interaksi Media Sosial
Agung Stefanus Kembau, Gloria Hanny Setiawan, Fresi Beatrix Lendo
PDF Indonesia
131-146
Determinan Faktor Komitmen Organisasi di Lingkungan Persatuan Istri Prajurit Batalyon Infanteri 141 Muara Enim
RR Afenty Maharani
PDF Indonesia
147-160
The Impact of Quality and Price on Purchase Decisions Mediated by Customer Satisfaction
Yayu Nova Reva, Ivana Nabila Putri, Khalisa Putri Andita, Arzella Zalzabyella, Edi Purwanto
PDF
161-184