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Issue |
Title |
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Vol 15, No 2 (2022): Journal of Business & Applied Management |
Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow |
Abstract
PDF Indonesia
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Erika Anggrenita, Ongky Alex Sander |
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Vol 15, No 2 (2022): Journal of Business & Applied Management |
Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework |
Abstract
PDF
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Nicholas Wilson, Edelyn Edelyn |
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Vol 13, No 1 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Republic of Indonesia (SK No. 28/E/KPT/2019) |
Pengaruh Kredibilitas Influencer, Nominal Harga, dan Media Sosial terhadap Minat Pembelian dengan Mediasi Citra Merek di Tokopedia |
Abstract
PDF
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Berlianfin Wibowo, Andreas Heryjanto |
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Vol 15, No 1 (2022): Journal of Business & Applied Management |
Pengaruh Hedonic Value dan Utilitarian Value terhadap Niat Beli Konsumen melalui Trust sebagai Variabel Intervening pada Online Shop Shopee |
Abstract
PDF Indonesia
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Adriani Kala'lembang |
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