BUSINESS MANAGEMENT JOURNAL

 This study aims to evaluate the influence of financial literacy and social media usage on students' investment decisions in the DKI Jakarta area. In today's digital era, students, as part of the younger generation, have broad access to financial information and investment platforms. However, they often face challenges in making sound investment decisions. This research adopts a quantitative approach, collecting data through questionnaires/distributed to 283 active student investors. Data analysis was conducted using the/Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings reveal that financial literacy has a significantly positive impact on investment decision-making. A solid understanding of basic financial concepts, risk management, and portfolio diversification helps students make more targeted investment decisions. Furthermore, social media also plays a significant role by providing real-time information and shaping students' perceptions of investment opportunities. This encourages them to invest more intelligently and responsibly. This study is expected to contribute to educational institutions in designing more effective financial education programs while also serving as a guide for financial industry players to leverage social media wisely in supporting financial literacy and inclusion. Thus, the findings of this research can serve as a reference for developing strategies that better support students' investment decision-making and foster an inclusive and sustainable investment ecosystem.

Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Dara Singh, K. S. (2021). Understanding The Intention to Revisit a Destination by Expanding The Theory of Planned Behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109

Icha Julyana Bella Permata. (2021). Analisis Pengaruh Edukasi Pasar Modal dan Media Sosial Terhadap Keputusan Investasi (Studi Pada Generasi Milenial Usia 18-34 Tahun Di Jawa Barat). https://repository.pnj.ac.id/id/eprint/2468

Dewi Nur’aini, R. (2020). Penerapan Metode Studi Kasus Yin Dalam Penelitian Arsiktektur dan Perilaku. In 92 INERSIA (Vol. 1). https://doi.org/http://dx.doi.org/10.21831/inersia.v16i1.31319

Jeremia Hasiholan Napitupulu, Noor Ellyawati, & Ratna Fitri Astuti. (2021). Pengaruh Literasi Keuangan dan Sikap Keuangan Terhadap Perilaku Pengelolaan Keuangan Mahasiswa Kota Samarinda. Jurnal Pendidikan Ekonomi (JUPE), 9, 138–144. https://doi.org/https://doi.org/10.26740/jupe.v9n3.p138-144

Joseph F. Hair Jr, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, & Soumya Ray. (2021). Classroom Companion: Business Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R AAWorkbook. http://www.

Kurniadi, A. C., Sutrisno, T. F., & Kenang, I. H. (2022). The Influence of Financial Literacy and Financial Behavior on Investment Decision for Young Investor in Badung District, Bali. Matrik : Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 323. https://doi.org/10.24843/matrik:jmbk.2022.v16.i02.p11

Novitasari, D., Lestari, W., & Hayati, R. (2022). Hubungan Kontrol Diri Dengan Kecanduan Media Sosial Pada Remaja Di Kota Pontianak. Eksistensi, 4(1). https://doi.org/http://dx.doi.org/10.29406/eksis.v4i1.4644

Nurfauziya, A. (2023). Pengaruh Pengetahuan Investasi, Kebijakan Modal Minimum, Literasi Keuangan Dan Social Media Influencer Terhadap Minat Mahasiswa Berinvestasi Di Pasar Modal. New Challenges and Opportunities of Integrated Reporting, 5, 136–149. https://doi.org/10.20885/ncaf.vol5.art16

Otoritas Jasa Keuangan. (2024, 29 Juni). Statistik Bulanan Pasar Modal - Juni 2024, dari https://ojk.go.id/id/kanal/pasar-modal/data-dan-statistik/statistik-pasar-modal/Pages/Statistik-Bulanan-Pasar-Modal---Juni-2024.aspx

Prof. Dr. Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif Dan R&D. ALFABETA Bandung.

Sari, Y. P., Fany Alfarisi, M., & Rahim, R. (2024). The Effect of Financial Literacy, Risk Perceptions, and Social Media on Investment Decisions of The Millennials in Padang City. Ranah Research : Journal of Multidisciplinary Research and Development, 6. https://doi.org/https://doi.org/10.38035/rrj.v6i1

Septiwati Sun, & Emi Lestari. (2022). Analisis Pengaruh Literasi Keuangan, Pengetahuan Investasi, Motivasi Investasi Dan Pendapatan Terhadap Keputusan Investasi Pada Masyarakat Di Batam. Jurnal Akuntansi AKUNESA, 10(https://journal.unesa.ac.id/index.php/akunesa/issue/view/1016), 101–114. https://doi.org/https://doi.org/10.26740/akunesa.v10n3

Sofar Silaen. (2018). Metodologi Penelitian Sosial untuk Penulisan Skripsi dan Tesis.

Turner, D. P. (2020). Sampling Methods in Research Design. Headache, 60(1), 8–12. https://doi.org/http://dx.doi.org/10.1111/head.13707

Wirawan, R., Mildawati, T., & Suryono, B. (2022). Deteminan Pengambilan Keputusan Investasi Berdasarkan Norma Subjektif, Kontrol Perilaku, Dan Perilaku Heuristik. EKUITAS (Jurnal Ekonomi Dan Keuangan), 6(1), 43–57. https://doi.org/10.24034/j25485024.y2022.v6.i1.5163