Membangun Resiliensi UMKM Melalui Peran Digitalisasi dan Praktek Sumber Daya Manusia

Husni Muharam, Deri Alan Kurniawan, Iis Rosita, Riqki Taufik Rahman

Abstract


Changes in the current digital era occur very quickly and lead to conditions that continue to change dynamically, so overcoming the increasing uncertainty in the organization becomes important and urgent for an organization and the organization's ability to develop resilience is also very necessary. MSMEs face various challenges in the digital era, such as changes in consumer behavior, global competition, and economic uncertainty. These conditions have prompted several previous studies that focus on organizational resilience, which is interesting because all organizations need to survive and recover after facing difficulties and challenges. The resilience of MSMEs is the main determinant to overcome this uncertainty, by understanding how digitalization and HR can complement each other to create excellence. This study aims to determine how digitalization and human resources affect resilience (Study on MSME at Car Free Day Jalan Ibrahim Adjie Garut Regency) The research method used is quantitative with a descriptive approach. Primary data was obtained by distributing questionnaires to 80 respondents using the random sampling method. The data analysis technique used in this study used PLS-SEM. The results of the analysis show that the role of digitalization does not have a significant effect on resilience, but on the contrary, the practice of human resources proves the results that have a significant effect on resilience.


Keywords


MSMEs; Resilience, Digitalization, Human Resources

Full Text:

PDF

References


Abdurrahman, L., & Mulyana, R. (2022). PEMODELAN NILAI TEKNOLOGI INFORMASI MENGGUNAKAN STRUCTURAL EQUATION MODELING ( SEM ). JIPI (Jurnal Ilmiah Penelitian Dan Pembelajaran Informatika), 07, 469–477.

Arifin, S. R., & Haryanto, R. (2021). Peran Manajemen Sumber Daya Manusia (MSDM) Melalui Usaha Mikro Kecil dan Menengah (UMKM) untuk Penguatan Ekonomi. Kinerja, 18(3), 425–430.

Arifqi, M. M. (2021). Pemulihan Perekonomian Indonesia Melalui Digitalisasi UMKM Berbasis Syariah di Masa Pandemi Covid-19. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 3(2), 192–205. https://doi.org/10.47467/alkharaj.v3i2.311

Aula, S., Hanoum, S., & Prihananto, P. (2022). Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Resiliensi Organisasi : Sebuah Studi Literatur. Jurnal Sains Dan Seni ITS, 11(1).

Belso-Martínez, J. A. (2008). Differences in survival strategies among footwear industrial districts: The role of international outsourcing. European Planning Studies, 16(9), 1229–1248. https://doi.org/10.1080/09654310802401649

Duchek, S. (2020). Organizational resilience: a capability-based conceptualization. Business Research, 13(1), 215–246. https://doi.org/10.1007/s40685-019-0085-7

Franklin A, A. (2021). Evaluating Innovations in Small and Medium Scale Enterprises in Bayelsa State. Journal of Economics, Finance And Management Studies, 04(07), 904–911. https://doi.org/10.47191/jefms/v4-i7-03

Hidayat, W. A., Hermani, A., Budiatmo, A., Bisnis, D. A., & Diponegoro, U. (2022). RESILIENSI BISNIS PADA UMKM BATIK BALQIS SEMARANG DI ERA PANDEMI COVID-19 Pendahuluan Metode Penelitian Hasil dan Pembahasan. 11(2), 207–213.

Istiyani, A., Khasanah, U., & Putra, Y. S. (2022). Developing SMEs Resilience Through the Role of Digitalization and Human Resource Practices With Competitiveness As Mediating Variable : A Case Study in Kampung S. 7(2), 136–143.

Kurnia, A. A., & Wulandari, D. (2022). Perbandingan UMKM yang Memanfaatkan Digitalisasi dan Non Digitalisasi di Lamongan Pada Era Covid-19. Jurnal Ilmiah Ekonomi Manajemen Akuntansi Dan Bisnis, 1(2), 80–94.

Muharam, H., Nuroni, A. M., & Swarastika, S. H. (2022). Kualitas Produk dan Lokasi terhadap Keputusan Pembelian pada Ramen Gorilla Kabupaten Garut. Jurnal Wacana Ekonomi.

Orinaldi, M. (2020). Peran E-commerce dalam Meningkatkan Resiliensi Bisnis diera Pandemi. ILTIZAM Journal of Shariah Economics Research, 4(2), 36. https://doi.org/10.30631/iltizam.v4i2.594

Putra, Y. S., Istiyani, A., & Khasanah, U. (2022). ProBank : Jurnal Ekonomi Dan Perbankan ISSN : 2579-5597 ( online ) ISSN : 2252-7885 ( cetak ) Developing SMEs Resilience Through the Role of Digitalization and Human Resource Practices With Competitiveness As Mediating Variable : A Case Study in Kampung S. ProBank : Jurnal Ekonomi Dan Perbankan, 7(2), 136–143.

Putra, Y. S., Istiyani, A., & Khasanah, U. (2023). Membangun Resiliensi UMKM Melalui Peran Digitalisasi dan Praktek Sumber Daya Manusia Dengan Kemampuan Bersaing Sebagai Pemediasi: Studi Kasus di Kampung Singkong Salatiga. ProBank, 7(2), 136–143. https://doi.org/10.36587/probank.v7i2.1336

Rose, V. (2019). Pengaruh budaya organisasi terhadap loyalitas karyawan melalui komitmen organisasional sebagai variable intervening. Management and Business Review, 3(2), 104–115. https://doi.org/10.21067/mbr.v3i2.4722

Sudaryono, Rahwanto, E., & Komala, R. (2020). E-commerce dorong perekonomian Indonesia, selama pandemi covid 19 sebagai entrepreneur. Jurnal Manajemen Dan Bisnis (Jumanis) Prodi Kewirausahaan, 2(2), 111–124.

Sundah, P. M., Adeline, C., & Purba, H. (2021). Digitalisasi UMKM sebagai Langkah Mewujudkan Pemulihan dan Resiliensi Pelaku Usaha di Masa Pandemi. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility (PKM-CSR), 4, 1202–1206. https://doi.org/10.37695/pkmcsr.v4i0.1228

Teixeira, E. de O., & Werther, W. B. (2013). Resilience: Continuous renewal of competitive advantages. Business Horizons, 56(3), 333–342. https://doi.org/10.1016/j.bushor.2013.01.009

Thaha, A. F. (2020). Dampak Covid-19 Terhadap UMKM Di Indonesia [The Impact of Covid-19 on MSMEs in Indonesia]. Jurnal Brand, 2(1), 148–153.

Widyastuti, E., & Mukti, P. (2021). PERAN HUMAN CAPITAL DALAM PENINGKATAN RESILIENSI PADA MASYARAKAT. JURNAL PSIKOLOGI ILMIAH, 13(2), 129–142.




DOI: http://dx.doi.org/10.30813/bmj.v20i1.5214

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Business Management Journal

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

BUNDA MULIA PRESS
PROGRAM STUDI MANAJEMEN
Lantai 3, Ruang Akademik Program Studi Manajemen - Universitas Bunda Mulia
Jl. Lodan Raya No. 2, Ancol – Jakarta Utara 14430, Indonesia
Telp: +62 21 692 9090 ext.1364
Email: tannia@bundamulia.ac.id