BUSINESS MANAGEMENT JOURNAL

Along with the development of technology, lifestyle follows. The use social media as a medium of transaction, Instagram is one of them. Thus, came this research in regard in Trust, Perceived usefulness, Consumer Satisfaction that used as a reference for research on User’s of Instagram that are known to use the application for the needs of selling and buying through the Instagram. Data collection using questionnaire method and collected as much as 152 respondents and use accidental sample technique and sample consideration. After that tested the validity andreliability test using SPSS. The data shows that Trust (TU) variable gives positive value of 0.879 to Perceived Usefulness (PU) and positive effect of 0,596 on Consumer Satisfaction (CS) while Perceived Usefulness (PU) gives positive value 0,930 to Intention to Use (ITU) and Consumer Satisfaction (CS) gives positive value to Intention to Use (ITU). It can be concluded that Trust, Consumer Satisfaction, (Perceived Usefulness gives a positive influence on the use of Instagram application as a medium of buying and selling transaction.
Keywords: Trust, Perceived Usefulness, Consumer Satisfaction, Technology Acceptance Model (TAM).

Ariestya. (2016). Pemanfaatan Media Sosial untuk Jual Beli Online di Kalangan Mahasiswa FISIP Universitas Airlangga Surabaya melalui Instagram. Davis, F. D. (1989). Perceived Usefulness, Perceived Ease Of Use, and User Acceptance of Information Technology. MIS Quarterly, 319-340. Eryta. (2013). APLIKASI INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE SHOP (Studi Deskriptif Kualitatif Aplikasi Instagram Sebagai Media Komunikasi Pemasaran Online Shop). Hartono. (2008). Teori Portofolio dan Analisis investasi . 152. Kotler. (2014). Dalam Principle of Marketing 15th Edition. New Jersey: Pearson Prentice Hall. Kotler, & Keller. (2012). Manajemen Pemasaran Edisi 12. Jakarta: Erlangga. Lamb, C. (2012). Essentials of Marketing. Cengage Learning; 7th edition (2012). Lee, & Wan. (2010). Including Subjective Norm and Technology Trust in the Technology Acceptance Model. A case of E-Ticketing in China.

Muhidin, e. a. (2009). Analisis Korelasi, Regresi, dan Jalur dalam Penelitian. Bandung: CV Pustaka Setia. Nazir, M. (2014). Metode Penelitian. Bogor: Ghalia Indonesia. Nova. (2012). Pengaruh Service Quality, Food Quality, dan Perceived Value pada Behavioral Intention yang dimediasi oleh Customer Satisfaction. Panca. (2010). Pengaruh Kepercayaan dan Kualitas Pelayanan terhadap kepuasan konsumen pada Hotel Griptha Kudus. 7. Tanamal, R. (2017). Analisis Faktor yang Paling Berpengaruh Pada Keinginan Menggunakan Aplikasi Grab di Kota Surabaya . Tjiptono, F. (2011). Pemasaran Jasa . Malang: Bayumedia. Wardhana, & Aditya. (2016). Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap behavioral intention dengan pendekatan technology acceptance model (TAM) pada pengguna instant messaging line di indonesia.

Yudianto, Agung, & Jenny. (2017). Pengaruh Usefulness, Ease of Use, Risk terhadap Intention to Buy online Patisserie melalui Consumer Attitude Berbasi Media Sosial di Surabaya.