Vol 17, No 1 (2024)

Journal of Business & Applied Management

Journal of Business & Applied Management focused on Business & Applied Management studies. Each edition, Journal of Business & Applied Management received manuscripts that had focus on the following issues below with scope:

  • Human Resource
  • Marketing
  • Finance
  • Banking
  • Business Strategy
  • Business Digital

Table of Contents

Articles

Optimizing Customer Engagement: Employing Triangulation Methodology to Improve Social Media Content Strategy for MSME
Lady Lady, Shevia Shevia, Listia Nurjanah
PDF
001 - 022
The Role of Operational Performance as a Mediator in the Influence of Supply Chain Management Practices on the Financial Performance of MSMEs
Rubiyatno Rubiyatno, Sutadi Theodorus
PDF
023 - 040
Pengaruh Service Quality, Store Atmosphere, dan Price Fairness terhadap Customer Satisfaction dan Customer Loyalty pada Haidilao Mall Taman Anggrek
Haggi Setia Wijaya
PDF
041 - 054
Strategi Peningkatan Kinerja melalui Adopsi Media Sosial pada UMKM Makanan Ringan
Elvina Elvina, Ali Wardhana
PDF
055 - 068
Keadilan dan Dukungan Organisasi: Pengaruh terhadap Komitment dan Turnover Intention dengan Dimediasi Keterikatan Karyawan
Verdian Verdian, Chandra Hosen
PDF
069 - 082
Analisis Jabatan Fungsional Pengelola Pengadaan Barangjasa pada Lingkungan Pemerintah
Siti Kartinah Ningrum, Muhammad Izman Herdiansyah
PDF
083 - 098