Vol 16, No 2 (2023)

Journal of Business and Applied Management

Journal of Business & Applied Management focused on Business & Applied Management studies. Each edition, Journal of Business & Applied Management received manuscripts that had focus on the following issues below with scope:

  • Human Resource
  • Marketing
  • Finance
  • Banking
  • Business Strategy
  • Business Digital

Table of Contents

Articles

Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers
Sophia Reni Susilo, Ongky Alex Sander, Metta Anggraini
PDF
91-100
The Effectiveness of Digital Marketing: A Case Study of One Bowl Soup MSMEs
Lady Lady, Delfina Delfina, Irvin Ng, Fionna Quinn, Alexander Janio Wijaya, Hardy Winata Lie
PDF
101-114
From Reviews to Revenues Website Design’s Role in Converting Opinions into Purchase Intentions
Denny Bernardus
PDF
115-128
The Effect of Place Attractiveness, Curiosity, and Lifestyle on Visit Decision in Kavling DPR Sidoarjo
Sarah Mauludiyah Abidin, Salma Fauziyyah, Raden Andi Sularso
PDF
129-140
Pengaruh Penggunaan Aplikasi Belanja Online, Gaya Hidup dan Literasi Keuangan terhadap Perilaku Konsumtif Mahasiswa
Nur Fadhilah, Muhammad Taufiq Abadi
PDF
141-156
Penggunaan Media Sosial, EWOM, Intensi Pembelian dan Dampaknya terhadap Loyalitas Pengguna Scarlett Whitening di Jakarta
Eko Retno Indriyarti
PDF
157-172