The growth of the coffee shop industry as evidence of shifting consumer behavior throughout the pandemic era has encouraged enterprises to constantly innovate new café designs with extraordinary characteristics, one of which is the Kavling DPR Sidoarjo. This study intended to examine how customers decide whether to visit the Kavling DPR Sidoarjo based on place attractiveness and curiosity as well as lifestyle. Purposive sampling was employed by the researcher to select 40 participants for this study in order to obtain the primary data using widely dispersed offline questionnaires. The researcher used the Partial Least Square (PLS) data analysis approach to assess the data after obtaining it. The findings of this study showed that place attractiveness directly, but not significantly, influenced visitors' curiosity in visiting Kavling DPR Sidoarjo. Meanwhile, customers' lifestyle directly and significantly influenced their curiosity in visiting Kavling DPR Sidoarjo. Other findings regarding customers' decision to visit Kavling DPR Sidoarjo revealed that curiosity and lifestyle had a direct and significant impact on it. Meanwhile, place attractiveness had a direct but not significant effect on customers' decision to visit Kavling DPR Sidoarjo. Additionally, subsequent findings show that consumers' curiosity did not significantly moderate the influence of place attractiveness on their choice to visit Kavling DPR Sidoarjo. However, it significantly influenced how customer's lifestyles affected their choice to visit Kavling DPR Sidoarjo.

Place attractiveness; curiosity; lifestyle; visit decision

Adib, N., Et Al. 2020. Do Tourists Really Intend To Revisit Kota Bharu Cultural Heritage Zone. Journal Of Scholarly. E-Bangi; Bangi Vol. 17, Iss. 9, (2020): 114-125.

Augusty, F. 2011. “Metode Penelitian Manajemen Pedoman Penelitian Untuk Penulisan Skripsi, Tesis, Dan Disertasi Ilmu Manajemen”. Research Methods Management 979-704-254-5. Universitas Diponegoro Semarang.

Anderson, Eugene W., Claes, F., Donald R., Lechman, C. 1994. Satisfaction, Market Share And Profitability Finding From Sweden. New York, Journal Of Marketing, Vol 58, P. 53 – 66.

Apriani, Et Al .2020. Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Berkunjung Backpacker Indonesia Ke Yogyakarta. Issn: 1410-7252. Doi: Https://Doi.Org/10.26905/Jpp.V5i2.4748

Arikunto, S. 2006. Prosedur Penelitian Suatu Pendekatan Praktik, Edisi Revisi Vi. 130. Jakarta.

Astuti, Johan, M., Salsabil, I. 2022. The Effect Of Destination Attractiveness On Destination Attachment And Its Impact On Tourist Sustainable Behavior. Doi: Jurnal Siasat Bisnisvol.26no.2,2022,222-234. 7(6):1-13.

Baczynska, E., Et Al. 2018. The Landscape Attractiveness Of Abandoned Quarries. Doi 10.1007/S12371-017-0231-6. 10:271–285

Basu, S., D. 2014. Manajemen Pemasaran. Bpfe: Yogyakarta. (02):145-160.

Berlyne, D., E. 1954. A Theory Of Human Curiosity. British Journal Of Psychology, 45(3), 180.

Buchari, A. 2011. Manajemen Pemasara Dan Pemasaran Jasa. Edisi Revisi: (2):1-2.

Cohen, Et Al. 2007. Metode Penelitian Dalam Pendidikan. Journal Of Reaserch Method. New York. Routledge. 657 Hal.

Fandy, T. 2014. Strategi Pemasaran, Pemasaran Jasaedisi Ketiga. Issbn;979 533 441 7. (34):1-14.

Fanny, Y. 2017. Pengaruh Daya Tarik Wisata Terhadap Keputusan Berkunjung Ke Objek Wisata Alahan Panjang Resort Danau Diatas Kabupaten Solok. Journal Of Universitas Negeri Padang. Padang. 22 Hal.

Fatimah, S. 2019. Analisis Pengaruh Citra Destinasi Dan Lokasi Terhadap Keputusan Berkunjung Kembali. Maj Ilm Bahari Jogja. 17(2):28-41. Doi:10.33489/Mibj.V17i2.207

Fauzi A, Punia In, Kamajaya G. 2017. Budaya Berkumpul Anak Muda Di Kafe (Tinjauan Lifestyle Anak Muda Di Kota Denpasar). J Ilm Sosiol.;3(5):1-3. Https://Ojs.Unud.Ac.Id/Index.Php/Sorot/Article/View/29665.

Ghozali, Imam. 2016. Aplikasi Analisis Multivariete Dengan Program. Ibm Spss 23 (Edisi 8). Cetakan Ke Viii. Semarang : Badan Penerbit.

Ghozali, I. & Latan, H. (2015)Partial Least Squares: Konsep, Teknik Dan Aplikasi Menggunakan Program Smartpls 3.0. Semarang: Badan Penerbit Universitas Diponegoro

Handoko, T., Hani. 2016. Manajemen. Yogyakarta : Bpfe. Hamali, Arif. Yusuf.2017. Manajemen Sumber Daya Manusia, Jakarta.

Hartono. 2004. Statistik Untuk Penelitian. Yogyakarta : Pustaka Pelajar.

Handawan, Y. Galih. 2015. Pengaruh Citra Destinasi Pariwisata Waduk Sermo Terhadap Minat Wisatawan Berkunjung Ulang. Skripsi. Universitas Sanata Dharma : Yogyakarta.

Hidalgo, M., Carmen, And Bernardo, H. 2001. “Place Attachment: Conceptual And. Empirical Questions. Journal Of Environmental Psychology 21(3):273-281. Doi:10.1006/Jevp.2001.0221

Hidayati, N., Elsevier. 2018. “Pengaruh Viral Marketing, Online Consumer Reviews. Dan Harga Terhadap Keputusan Berkunjung. 53(1), 59–69.

Hidayatullah, Zahara. 2020. Ilmu, Jurnal, And Manajemen Universitas. Jurnal Ilmu Ekonomi Bima: Vol 4 No 2 (2022): November 2022. 6(1): 70–78. Doi: Https://Doi.Org/10.47065/Ekuitas.V4i2.1602

Isdarmanto. 2016. Dasar-Dasar Kepariwisataan Dan Pengelolaan Destinasi. Pariwisata. Yogyakarta: Penerbit Gerbang Media Akasara Dan Stipram. Isbn: 978-602-72332-5-6. Yogyakarta.

Kotler, Philip, Dan Gary Amstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 13. Jilid 1. Jakarta: Erlangga.

Kotler, Philip, Dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi Ke 13. Jakarta: Erlangga.

Kotler, Philip, Dan Keller. 2016. Manajemen Pemasaran. Edisi 12. Jilid 1. Jakarta: Erlangga.

Mahmud. 2011. Metode Penelitian Pendidikan. Isbn, 978-979-076-145-2. Bandung: Pustaka Setia.

Murtadlo, Et Al. 2020. Pengaruh Efektivitas Media Sosial, Daya Tarik, Harge Tiket, Dan Fasilitas Pelayanan Wisata Terhadap Keputusan Berkunjung Di Curug Goa Jalmo Kabupaten Pasuruan. Accreditation Of Sinta 4 Number 36/E/Kpt/2019. 125-136.

Nusantara. 2011. Universitas Bina, And Teratai Patsean. “Lampiran 1 Kuesioner Penelitian.” 139–58.

Philip, Kotler, Dan Garry Amstrong. 2006. Prinsip-Prinsip Pemasaran, Edisi 12 Jilid 2, (Jakarta: Erlangga), 222.

Peterson. 2005. Character Strengths And Virtues: A Handbook And Classification (Pp. 125–141). 125-140.

Priansa. Perilaku Konsumen Dalam Bisnis Kontemporer. 2017;(28)28-175.

Priyogo, K., I. 2005. Ir - Perpustakaan Unniversitas Airlangga 1. 1-13. Paper W. Www.Econstor.Eu. 2015:14.

Robinson, O. C., Demetre, J. D., & Litman, J. A. 2017. Adult Life Stage And Crisis As Predictors Of Curiosity And Authenticity: Testing Inferences From Erikson’s Lifespan Theory. International Journal Of Behavioral Development, 41(3), 426–431. Https://Doi.Org/10.1177/0165025416645201

Silvya, L., Cheistian, K. 2015. Pengaruh Sikap, Norma Subyektif, Dan Lifestyle Terhadap Keputusan Pembelian. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi. Manado: Universitas Sam Ratulangi Manado.

Sudaryono. 2018. Metodologi Penelitian. Depok: Pt Rajagrafindo Persada. Edisi: Edisi 1, Cetakan Ke-2. Isbn: 978-602-425-098-0.

Sugiyono. 2019. Metodologi Penelitian Kuantitatif, Kualitatif, Dan R&D. Edisi Ke 2. Isbn: 978-602-289-533-6. Bandung.

Sunarto. 2003. Manajemen Pemasaran. Yogyakarta : Amus Jogyakarta Dan Cv. Ngeksigondo Utama.

Sutisna. 2009. Perilaku Konsumen & Komunikasi Pemasaran. Bandung: Remaja Rosdakarya. Keller, K. Manajemen Pemasaran. Jilid I. Edisi Ke, 13.

Setiadi, Nugroho J. 2010. Perilaku Konsumen “Pengaruh Lifestyle Terhadap Keputusan Pembelian”. Cet.Akan 4. Edisi Revisi. Jakarta: Kencana.

Urszula, K., Et Al. 2017. The Landscape Attractiveness Of Abandoned Quarries. Journal Of Wroclaw University. Doi 10.1007/S12371-017-0231-6. 271–285.

Vivaldo R. 2018. Pengaruh Self-Congruity, Curiosity, Dan Shopping Well-Being Terhadap Pola Konsumsi Fast Fashion Pada Generasi Millennial Di Surabaya. 2018;6(1):1-6. Doi: Agora Vol. 6, No. 11-6.