Vol 15, No 2 (2022)

Journal of Business & Applied Management

Journal of Business & Applied Management focused on Business & Applied Management studies. Each edition, Journal of Business & Applied Management received manuscripts that had focus on the following issues below with scope:

  • Human Resource
  • Marketing
  • Finance
  • Banking
  • Business Strategy
  • Business Digital

Table of Contents

Articles

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework
Nicholas Wilson, Edelyn Edelyn
PDF
079-112
Pengaruh Kepemimpinan Digital dan Dukungan Organisasional terhadap Kepuasan dan Keterlekatan Kerja
Nopriadi Saputra, Annisa Putri, Safina Danaswati, Safira Putri
PDF Indonesia
113-124
Analisis Kompetensi Human Resource Business Partner (HRBP) dalam Mencapai Kesuksesan Organisasi Perguruan Tinggi
Khanifatul Khusna, Alif Mirzania, Abdul Muhsyi, Salma Fauziyyah
PDF Indonesia
125-132
Pengaruh Konten Marketing, E-WoM, dan Citra Merek di Media Sosial Tiktok terhadap Minat Beli Kosmetik Mother of Pearl
Graciela Putri Wjaya, Henilia Yulita
PDF Indonesia
133-142
Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow
Erika Anggrenita, Ongky Alex Sander
PDF Indonesia
143-152
Terpaan Iklan dan Kredibilitas Komunikator Tretan Muslim terhadap Keputusan Pembelian Item Game Free Fire
Febrio Immanuel Wong, Lasmery Rosentauly Meissalinya Girsang, Ni Putu Limarandani
PDF Indonesia
153-170
The Effect of Perceived Usefulness, Perceived Ease of Use and Perceived Price on Customer Loyalty in Gojek Through Customer Satisfaction (Study on Gojek Apps Users in Jabodetabek)
Glen Meyer Suryatenggara, Kandi Sofia Senastri Dahlan
PDF
171-185