DUA ASPEK DIMENSI LOYALITAS

Budi Budi

Abstract


We live in hyper-competitive era. Thousands of new products have been launched every year. Consumers have abundant choice of products to meet their needs. In this condition, loyalty considered much more important than before. In order to survive, companies are in race to win consumer loyalty. Consumer loyalty has two dimensional aspects which attitudinal loyalty and behavioural loyalty. Attitudinal loyalty tends to higher relative brand pricing. While, behavioural attitudinal will tend to higher share market.

 

Key Words-Loyalty, Behavioral Loyalty, Loyalty Factors, Satisfaction


Full Text:

PDF


DOI: http://dx.doi.org/10.30813/bmj.v5i1.664

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Business Management Journal

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

BUNDA MULIA PRESS
PROGRAM STUDI MANAJEMEN
Lantai 3, Ruang Akademik Program Studi Manajemen - Universitas Bunda Mulia
Jl. Lodan Raya No. 2, Ancol – Jakarta Utara 14430, Indonesia
Telp: +62 21 692 9090 ext.1364
Email: friza@bundamulia.ac.id