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Vol 15, No 2 (2022): Journal of Business & Applied Management Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow Abstract  PDF Indonesia
Erika Anggrenita, Ongky Alex Sander
 
Vol 18, No 2 (2025): Journal of Business & Applied Management Pengaruh Kepercayaan Digital Generasi Z dalam Adopsi Perbankan Mobile Abstract  PDF
Zalena Tajani, Sentot Basuki Prayitno
 
Vol 13, No 2 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Republic of Indonesia (SK No. 28/E/KPT/2019) Are Both Brand Awareness and Trust Play Significant Roles in Affecting Students’ Loyalty Toward Packaged Snacks Product? Abstract  PDF
Nicholas Wilson, Jessica Jessica
 
Vol 18, No 2 (2025): Journal of Business & Applied Management Kepercayaan terhadap Merek Perawatan Kulit Lokal di Era Krisis: Bukti Empiris dari Kasus Elshéskin Abstract  PDF Indonesia
Catharina Aprilia Hellyani, Yinartha Tirtasari, Pieter Sahertian, Erica Adriana
 
Vol 15, No 1 (2022): Journal of Business & Applied Management Pengaruh Hedonic Value dan Utilitarian Value terhadap Niat Beli Konsumen melalui Trust sebagai Variabel Intervening pada Online Shop Shopee Abstract  PDF Indonesia
Adriani Kala'lembang
 
Vol 18, No 1 (2025): Journal of Business & Applied Management Gen Z’s Adoption of Investment Platforms: The Roles of Awareness, Literacy, and Risk Perceptions Abstract  PDF
Kurnadi Gularso, Nicola Nicola
 
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