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Vol 15, No 2 (2022): Journal of Business & Applied Management Pengaruh Social Media Marketing terhadap Purchase Intention yang Dimediasi Customer Trust Produk MS Glow Abstract  PDF Indonesia
Erika Anggrenita, Ongky Alex Sander
 
Vol 16, No 2 (2023): Journal of Business and Applied Management The Effectiveness of Digital Marketing: A Case Study of One Bowl Soup MSMEs Abstract  PDF
Lady Lady, Delfina Delfina, Irvin Ng, Fionna Quinn, Alexander Janio Wijaya, Hardy Winata Lie
 
Vol 16, No 2 (2023): Journal of Business and Applied Management Strategies to Increase Purchase Intention of Local Brand in Indonesia: A Study of Social Media Marketing and the Role of Influencers Abstract  PDF
Sophia Reni Susilo, Ongky Alex Sander, Metta Anggraini
 
Vol 18, No 2 (2025): Journal of Business and Applied Management Kepercayaan terhadap Merek Perawatan Kulit Lokal di Era Krisis: Bukti Empiris dari Kasus Elshéskin Abstract  PDF Indonesia
Catharina Aprilia Hellyani, Yinartha Tirtasari, Pieter Sahertian, Erica Adriana
 
Vol 17, No 1 (2024): Journal of Business & Applied Management Optimizing Customer Engagement: Employing Triangulation Methodology to Improve Social Media Content Strategy for MSME Abstract  PDF
Lady Lady, Shevia Shevia, Listia Nurjanah
 
Vol 18, No 1 (2025): Journal of Business and Applied Management Pengaruh Penjualan Instagram Terhadap Minat Pembelian Mie Mu Warga ‘Aisyyiah Kota Padang Abstract  PDF Indonesia
Sri Nova Deltu, Chintia Pratama Putri, Asmeri Lamona, Rahmad Saputra
 
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