Penelitian ini bertujuan untuk menganalisa pengaruh omnichannel integration quality terhadap customer satisfaction yang dimediasi oleh omnichannel perceived value pelanggan klikIndomaret di JABODETABEK. Hasil penelitian ini menunjukkan omnichannel integration quality berpengaruh positif signifikan terhadap customer satisfaction. Dan omnichannel integration quality berpengaruh positif signifikan terhadap customer satisfaction secara tidak langsung saat dimediasi oleh omnichannel perceived value. Keterbatasan dalam penelitian ini yaitu penelitian ini hanya difokuskan pada omnichannel di sektor ritel dengan melalui metode survei untuk mengumpulkan data dalam 1 periode waktu. Kemudian penelitian ini hanya menekankan pada faktor perceived value, integration quality, dan customer satisfaction saja sebagai variable yang diuji. Implikasi teoritis dalam penelitian adalah pembuktian pengaruh omnichannel integration quality berpengaruh positif terhadap customer satisfaction yang dimediasi oleh omnichannel perceived value. Penelitian ini memberikan implikasi bagi industri ritel untuk dapat mengembangkan saluran distribusi kepada pelanggan dengan memperbanyak saluran yang terintegrasi. Dan bagi masyarakat dapat lebih sadar adanya saluran distribusi yang banyak sehingga dapat melakukan transaksi pembelian yang lebih efektif dan efisien sesuai kebutuhan masing masing.

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