PESONA KENANGAN YANG TAK TERLUPAKAN MELALUI PEMASARAN BERBASIS PENGALAMAN ALA AHADIAT HOTEL & BUNGALOW, BANDUNG
Yenli Megawati, Novita Novita
Abstract
Bandung is a developing city that has a lot of attractions. One of them is the beauty of nature. Ahadiat Hotel & Bungalows has a different concept to other hotel in Bandung. Located in Sukajadi which is just 10 kilometers from the center of city, Ahadiat Hotel & Bungalow impressed of its uniqueness because it is out of the noise but still accessible to the city. This study investigates whether the experiential marketing effect on customer loyalty. Respondents in this study were 107 customers who stayed at Ahadiat Hotel & Bungalow, Bandung. The results showed that the experiential marketing of Ahadiat Hotel & Bungalow effect on customer satisfaction. And customer satisfaction affects customer loyalty to stayed at Ahadiat Hotel & Bungalow, Bandung. Keywords: experiential marketing, satisfaction, loyalty
UNIVERSITAS BUNDA MULIA PRESS PROGRAM STUDI MAGISTER MANAJEMEN Lantai 3 Ruang Pascasarjana - Universitas Bunda Mulia Jl. Lodan Raya No. 2, Ancol – Jakarta Utara 14430, Indonesia Telp: +62 21 692 9090 ext.1317 Email: jobamubm@gmail.com
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