Women’s body image concerns represent a risk factor for a host of physical and psychological disturbances. Given these harmful outcomes that are associated with body image concerns, it is important to understand the factors that relate to their body image. Here, we consider a factor that has not heretofore been investigated: perception on model’s physical attractiveness as seen in television advertisement. This research was intended to examine the relationship between the perceptions on physical attractiveness of cosmetics and health products advertisement models in television with body image among adolescent girls in Jakarta. Results support calls for early educational interventions to help girls to deconstruct advertising and media images. The discussion focuses on finding and limitations of this research for implication and in the light of theoretical and methodological consideration for further research.

Keywords: Perception, Physical attractiveness, Body image, Adolescence, and Girl

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