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Keywords Americanization Cultural Diversification strategy, Ladu, Tourist Destinations in Batu City Food Inovation, Pannacota, Dairy free Franchise Hotel Indonesia Indonesian hotel industry Intensity, Valence of Opinion, Content, E-WOM, Instagram, Keputusan Berkunjung Keywords :Strategi Pemasaran, CHSE, Pandemic Covid, Occupancy,SWOT Perilaku Konsumen Reservation, Online Travel Agent SWOT analysis, business feasibility aspects, marketing aspects Staycation Tourism, food, price, café’s climate, Customer Satisfaction Wisata Gastronomi, Strategi Pengembangan Wisata Gastronomi, Bogor. attitude pengalaman pelanggan, citra merek dan kepuasan pelanggan perceived room rate subjective norm willingness to stay

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