National identity can arise with a symbol attached to the product/service in this case the Fashion world.
Building the value of nationalism is not easy, so it requires cooperation from all parties, including corporations,
so that the identity of the nation can be a world attraction, especially in the world of tourism. Damn! I Love
Indonesia embodies this by incorporating elements of nationalism in every fashion product. This study looks at
how the construction of the meaning of nationalism built in fashion products is seen from the content of the
press release of the corporate website www.damniloveindonesia.com. This research used descriptive qualitative
research methods with constructivis paradigm and analyzed through Impression Management Theory as a
theoretical perspective and processed in depth using the analysis method of Framing Zhongdang Pan and
Gerald M. Kosicki. The results of this study reveal that the corporate website can be used as a CSR information
tool that represents nationalism in products and encourages the role of segmentation of young people in
promoting tourism potential through the image of the nation built in symbols and fashion brands Damn! I Love
Indonesia.
Keywords: Nationalism, Fashion, Cyber CSR, Framing, Tourism

Anggoro, Ayub Dwi . 2014. “Media, Politik, dan Kekuasaan (Analisis Framing Model

Robert N. Entman tentang pemberitaan hasil pemilihan Presiden 9 Juli 2014 di TV

One dan Metro TV )” . Jurnal Aristo, Vol.2 No. 2 dalam

http://journal.umpo.ac.id/index.php/aristo/article/view/16/275

Ariani, Trigartanti .2016. “Impression Management Seorang Selebgram sebagai Eksistensi

Diri melalui Media Sosial Instagram”. Prosiding Hubungan Masyarakat, Vol.2,

No.1 dalam

http://karyailmiah.unisba.ac.id/index.php/humas/article/viewFile/3160/pdf

Eriyanto. 2009. Analisis Framing. Yogyakarta: Lkis Yogyakarta

Hayati, Dian Indah .2016. “Pengaruh Good Corporate Governance (GCG) Terhadap

Manajemen Kesan (Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di

Bursa Efek Indonesia Tahun 2014)” Jurnal Akuntansi, Vol 4, No.1 dalam

http://ejournal.unp.ac.id/students/index.php/akt/article/view/2354/1863

Hidayat, Dasrun. (2014). Media Public Relations: Pendekatan Studi Kasus Cyber Public

Relations Sebagai Metode Kerja PR Digital. Yogyakarta: Graha Ilmu.

Lailiyah, Nuriyatul .2016. “Presentasi Diri Netizen dalam Konstruksi Identitas di Media

Sosial dan Kehidupan Nyata” Jurnal Ilmu Sosial, Vol. 15, No. 2, Hal. 103-110

dalam https://ejournal.undip.ac.id/index.php/ilmusos/article/viewFile/13618/10266

Lexy, Moleong. J. 2007. Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya

Putra, Saputri .2015. “Komunikasi Cyber CSR: Analisis Isi pada Official Website PT Bank

Pembangunan Daerah Jawa Barat dan Banten” Jurnal Channel, Vol. 3, No. 2, hal.

-39 dalam http://journal.uad.ac.id/index.php/CHANNEL/article/view/3271/1852

Putri, Ayu Nur Irwinesia .2012. “Analisis Framing Berita Demonstrasi Mahasiswa Semarang

Terkait Harga BBM Pada Tv Borobudur” . Jurnal The Messenger, Vol. IV, No. 1,

dalam http://journals.usm.ac.id/index.php/the-messenger/article/view/156/128

Rani, Deddy Prasetya Maha . 2014. “PENGEMBANGAN POTENSI PARIWISATA

Kabupaten Sumenep, Madura, Jawa Timur (Studi Kasus: Pantai Lombang)”.

Jjurnal Politik Muda, Vol. 3, No. 3 dalam

http://journal.unair.ac.id/JPM@pengembangan-potensi-pariwisata-kabupatensumenep,-

madura,-jawa-timur-(studi-kasus-article-8100-media-80-category-8.html

Rusdianto, Ujang. (2013). CSR Communications: A Framework of PR Practicioner.

Yogyakarta: Graha Ilmu

Saputro, Diniati .2017. “Manajemen Kesan Pengguna Media Sosial Instagram Dalam

Mengeksistensikan Pancasila” Jurnal Wacana, Vol. 16, No. 1, hlm. 57 – 83 dalam

http://journal.moestopo.ac.id/index.php/wacana/article/view/12/pdf

Trisnawati, Tri Yulia .2011. “Fashion sebagai Bentuk Ekspresi Diri dalam Komunikasi “.

Jurnal The Messenger, Vol. III, No. 1 dalam

http://journals.usm.ac.id/index.php/themessenger/article/viewFile/268/170