Food security and self-reliance are currently important issues. Global climate change has affected the stability of food production and supply. Likewise, war events that have an impact on food imports and procurement have made the government more concerned in this matter. Various efforts have been made to support food security and self-reliance. Indonesia is rich in local food sources, especially the city of Bandung which is geographically advantaged by natural conditions. This study aims to analyse the promotion carried out by Sundanese gastronomy actors and whether promotion through promotional tools used has an impact on preservation, how business and factors that influence the preservation of Sundanese gastronomy made from local food. The research approach used by researchers is to use a qualitative approach. The research method is Field research where research reveals the meaning given by community members to their behaviour and the surrounding reality. Key Informants in this study are internal informants from 3 Sundanese gastronomy culinary businesses, as well as external informants, namely 15 consumers of Sundanese gastronomy as eligible sources who provide information about the role of promotion and preservation efforts of each research object. The data analysis technique used in this research is qualitative data analysis which is carried out interactively through the data analysis process.

Abdussalam, M. (2022). Gastronomi Lokal Membuka Gerbang Kemandirian Pangan, Indonesia Punya Ribuan Pangan yang Kaya Rasa. Jabar.Tribunnews.Com. https://jabar.tribunnews.com/2022/12/06/gastronomi-lokal-membuka-gerbang-kemandirian-pangan-indonesia-punya-ribuan-pangan-yang-kaya-rasa?page=all

Darwis, R. (2020). Khazanah Kuliner Kabuyutan Galuh Klasik (Cetakan Pe). UPI Press.

Krisnawati, I. 2022. Nasi Liwet Solo, Kuliner Tradisional dengan Keunikan Sejarah, Budaya dan Filosofi. Destinesia: Jurnal Hospitaliti dan Pariwisata, 3(2), 102-111.

Mellyani, A., & DA. Kusumaningrum. 2020. Potensi Kuliner Tradisional Khas Keraton Surakarta, Solo, Jawa Tengah. Jurnal Sains Terapan Pariwisata. 5(3): 302-312.

Lexy J. Moleong, (2006). Metodologi Penelitian Kualitatif, Bandung, PT Remaja Rosdakarya.

Mulyana, Yoga. (2020). Hal yang Harus Diketahui Mengenai Lotek Makanan Khas Bandung. www.pikiran-rakyat.com.Diakses Tanggal 3 April 2025.

Purwianti, L., & Siska Khoviati, L. (2021a). Penerapan Strategi Promotion Mix pada Rumah Makan Best Eating House. Journal of Universitas International Batam, 1(1), 2534–2543.

Purwianti, L., & Siska Khoviati, L. (2021b). Strategi Promotion Mix pada Rumah Makan Best Eating House. Journal of Universitas International Batam, 1(1), 2534–2543.

Sekar, AS. 2021. Ragam Teknik Memasak Beras Analog Pada Sajian Nasi Khas Indonesia (Doctoral Dissertation, Poltekpar Nhi Bandung).

Setiawati, E., W. Ningsi, & A. Khalim. 2021. Pengembangan Kawasan Pertanian Sebagai Daya Tarik Wisata Gastronomi Pada Era New Normal Di Desa Randobawailir Kabupaten Kuningan. Jurnal Inovasi Penelitian, 2(6): 1821-1832.

Simanullang, LS., A. Septiani, & N. Nadilla. (2022). Kajian Makanan Tradisional Khas Suku Batak Toba Lapet Sebagai Bentuk Pendekatan Budaya dan Kearifan Lokal Pada Pembelajaran Biologi. In Prosiding Seminar Nasional Biologi (Pp. 113-121).

Simanullang, Liana Seftiyani. (2023). Kajian Etnobotani dalam Makanan Tradisional Nasi Liwet Khas Sunda di Kecamatan Mustikajaya Bekasi. Jurnal Biologi Indonesia Fakultas Keguruan dan Ilmu Pendidikan, Universitas Kristen Indonesia. Vol 19 (2), hal 145-153.

Tormo-Santamaría, M., Bernabeu-Mestre, J., Ruíz-García, Á., Trescastro-López, E. M., Martínez-García, A., Bernabeu-Peiró, À., Marín-Poveda, P., & Pérez-Vergara, T. (2021). Promotion of a sustainable gastronomy: The program El Setrill of Radio UA. Revista Espanola de Nutricion Comunitaria, 27(2).

Turgarini, D. (2018). Gastronomi Sunda Sebagai Daya Tarik Wisata Kota Bandung.

Turgarini, D., Baiquni, M., & Harmayani, E. (2018). The Multiplier Effect of Buying Local Gastronomy: Case of Sundanesse Restaurant. E-Journal of Tourism, 5(1), 54–61.

Zebua, Fransiska. (2024). Lotek, Tawarkan Pengalaman Kuliner yang Sehat dengan Cita Rasa Unik. www. suarausu..or id. Diakses Tanggal 10 April 2024.

Zein, M. (2019). Wisata Gastronomi Berpotensi Dikembangkan di Jawa Barat. Bandungkita.Id.