Disaster often come in Indonesia extend widely effect to society especially to escalate solidarity within Indonesia’s nation. Media as part of society, is take part to alleviate burden from the victim of disaster with establish activity of facilitation fund raising from audience. The fund is managed until arrive at victim of disaster which need aids quickly, appropriately and accountable. Managing the facilitation of humanity fund raising which done correctly, transparent and accountable will elevate the company image on society. Related with that, in this article, will be analyzed about strategy is done in managing the facilitation of humanity fund raising. This article showing that what media done through CSR activity really influence society perception towards media itself. A media is not assumed same with other media which publish or broadcast news and entertainment, instead of as media that care about society of disaster-stricken. This concern is present positive image for media at public.

Keywords: Image, CSR, Media Management

Abdul Rohman, “Praktik CSR dan Media Massa”, dalam buku Media, Jurnalisme dan

Budaya Populer, UII Press, Yogyakarta, 2008

Alan D. Albarran, Media Economic: Understanding Markets, Industries, and Concepts,

Iowa State University Press, 1996

Douglas Kellner, Media Culture, London: Routledge

Joe Marconi, Image Marketing, Using Public Perception to attain Business Objective, NTC

Business Book, Illinois – USA, 1996

Joep Cornelissen, Corporate Communication, a Guide to Theory and Practice, Sage

Publication Ltd, 2008

Joseph Straubhaar dan Robert larose, Media Now: Communications Media in Information

Ages, Belmont: Wadsworth/ Thomsons Learning, 2002

Philip Kotler dan Kevin Keller, Marketing Management, Pearson Education, Inc. 2006

Philip Kotler and Nancy Lee, Corporate Social Responsibility, John Wiley & Sons,

Inc. USA, 2005

Picard dalam Alan D. Albarran, Media Economic: Understanding Markets, Industries, and

Concepts, Iowa State University Press, 1996

Steven Howard, Corporate Image Management, Red Academic Publishing Asia, Singapore