Word of Mouth Marketing became one of the most trusted elements compared to other types of advertising. This is due to the delivery of messages can be directly from the people who have credibility in delivering his message to another people. Talkers are those who send messages to others in volunteer manner. Universitas BundaMulia (UBM) is one of the leading universities in Indonesia and has marketing Communication programs are carried out. One of them using the service marketing representative. Through this study, the researchers wanted to know the role of marketing representative as talkers in the delivery of activities of word of mouth. In this research, the researcher uses the paradigm of post positivism and qualitative research method. Researchers use methods of in-depth interviews to Marketing Representative from among the students at UBM. The results of this research are basically marketing representative at UBM can be categorized as a happy customer and this became one of the conditions as good talkers. But the need for the development of the topic for the talkers to talk about UBM. Word of mouth happens online via social media but tacking part happens both offline and online. Talkers a little due to word of mouth tracking occurs by itself without any intention as marketing activities.

Keywords: Word of Mouth, Word of Mouth Marketing, Marketing Communication, Talkers

Aaker, David.et.al. 2003. Marketing Research (Rev Ed). Danvers Wiley and Sons 2003

Benn McConnell and Jacky Huba. 2003. Creating Customer Evangelist, Dearborn Trade Publishing, a Kaplan Professional Company.

Dammob, Christine and Holloway Immie. 2002. Qualitative Research Methods In Public Relations And Marketing Communication. London: Gutenberg Pres.

COI Publications. 2009. Communication and Behaviour Change

George Silverman. 2001. The Secrets of Word-of-Mouth Marketing. American Management Association.

Himawan, Agus. 2012. Komunikasi Pemasaran. Jakarta. Erlangga.

Philip J. Kitchen and Patrick De Pelsmacker. 2004. Integrated marketing communication. A Premier, Taylor & Francis e-Library.

Sernovitz, A. 2009. Word of Mouth Marketing. New York: Kaplan Publishing.

Soemanegara, Rd. 2008. Strategic Marketing Communication, Bandung, Alfabeta.

Lois Kelly, Beyond Buzz. 2007. The Next Generation of Word-of-Mouth Marketing. American Management Association.

Miller,K. 2002. Communication Theories: Perspective, Process and Context. London: McGraw Hill.

Allsop, D.T., Bassett, B.R., Hoskins, J. A. 2007. Word‐of‐Mouth Research: Principles and Applications. Journal of Advertising Research, 47(4),398‐411.

Adrian Palmer and Stephanie Boissy. 2007. The Effect of Airlines Price Presentation on Buyers‟ Choice. Journal of Vacation Marketing. 15 (1). 39-52

DBS Verma and Gaytri Varma. 2003. On-line Pricing: Concept, Methods and Current Practice, Journal of Services Research.

Gildin, S.Z. 2002. Understanding The Power of Word‐of‐Mouth. Revista de AdministracaoMackenzie, 4, (1),91‐106.

Kostis Indounas. 2008. The Relationship between Pricing and Ethics in two Industrial Service Industries, Journal of Business & Industrial Marketing, 23 (3).161–169

Paolo Malighetti, Stefano Paleari, Renato Redondi. 2009. Pricing strategies of low-cost Airlines: The Ryanair Case Study, Journal of Air Transport Management. Vol (15).195–203

Rick Ferguson.(2008).Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing. Journal of Consumer Marketing.25 (3).179–182

Roshan D. Ahuja, Tara Anne Michels, Mary Mazzei Walker and Mike Weissbuch(2007). Teen perceptions of Disclosure in Buzz Marketing, Journal of Consumer Marketing. 24 (3).151–159