The commodification of poverty is no longer only capable of being carried out by the mass media. In the digital era, people can use poverty as content or commodify poverty through social media. Commodification using poverty as a social media selling point often occurs and continues to be repeated. This research aims to read the commodification of poverty on social media in Indonesia by analyzing the content of the Instagram accounts @hestyprw and @bella_saskya8 using a qualitative content analysis approach. Roland Barthes' semiotics, which includes denotation, connotation, and myth, is used as a research method in dissecting research objects (verbal and visual signs). The research found that both Instagram accounts used symbols of poverty, such as low-income family backgrounds and jobs, simple to damaged housing, and narratives of life's difficulties as the central concept of their content. On the other hand, the research also found a conflict between the content created by the two accounts, where the forms of poverty narrated were in contrast to the content creator's visual image (wearing nice clothes and even gold jewelry). Thus, the commodification of poverty carried out on social media is different from the commodification of poverty in mass media, where commodification on social media is more of a fake show and is directed at seeking attention, even debate so that the audience becomes increasingly curious about following the content.

Commodification; Poverty; Social Media; Semiotic

Book:

Mosco, V. (2009). The Political Economy of Communication (second edition). London: Sage Publications.

Piliang, Yasraf Amir. (2010). Hipersemiotika: Tafsir Cultural Studies atas Matinya Makna. Yogyakarta: Jalasutra.

Schreier, M. (2012). Qualitative Content Analysis in Practice. London: Sage Publications Ltd.

Sobur, A. (2006). Analisis Teks Media: Suatu Pengantar untuk analisis Wacana, Analisis Semiotika, dan Analisis Framing. Edisi Keempat. Bandung: PT. Remaja Rosdakarya.

Sobur, A. (2006). Semiologi Komunikasi. Bandung: PT Remaja Rosdakarya.

Sugiyono, P. D. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

E-book:

Mayring, Philipp. (2014). Qualitative Content Analysis: Theoretical Foundation, Basic Procedures, and Software Solutions. Klagenfurt. Retrieved from https://www.researchgate.net/publication/266859800_Qualitative_content_analysis_-_theoretical_foundation_basic_procedures_and_software_solution

Journal Online:

Aprilita, D. (2016). Representasi Kecantikan Perempuan dalam Media Sosial Instagram (Analisis Semiotika Roland Barthes pada Akun @mostbeautyindo, @Bidadarisurga, dan @papuan_girl). Paradigma, 4(3). Retrieved from https://ejournal.unesa.ac.id/index.php/paradigma/article/view/16891

Arya, Nosakros., Hafied Cangara., A. Alimuddin Unde. (2013). Komodifikasi Kemiskinan dalam Televisi Indonesia: Studi Komparatif antara Program “Jika Aku Menjadi” di Trans TV dengan Program “Bedah Rumah” di RCTI. Jurnal Komunikasi KAREBA, Vol. 2, No. 2 April - Juni 2013. Retrieved from http://journal.unhas.ac.id/index.php/kareba/article/download/361/218

Parker, C.; Saundage, Dilal; Lee, Chia Yao (2011). Can qualitative content analysis be adapted by social informaticians to study social media discourse? A position paper. Deakin University. Conference contribution. Retrieved from https://hdl.handle.net/10536/DRO/DU:30041098

Purwitasari, Endah., Muhammad Althaf., Choirul Umam. (2022). Analisis Framing Komodifikasi Kemiskinan dalam Konten Video pada Akun @Baimpaula. Jurnal Ilmu Komunikasi, Vol 12 No. 2 September 2022. Retrieved from https://jurnal.akmrtv.ac.id/index.php/jk/article/view/301

Seba, N. G., & Prihandini, A. (2021). Analisis Makna Denotasi pada Fitur “Mendengarkan secara Online” di Aplikasi Spotify. Jurnal Bahasa, Sastra, dan Budaya, 1(2), 161-164. Retrieved from https://ojs.unikom.ac.id/index.php/mahadaya/article/view/5379/2704

Utami, Atika Budhi dan Assagaf, Aviska Ahmad. (2020). Kemiskinan Dalam Tayangan TV Indonesia. Jurnal Konvergensi, Vol. 2 No. 1 (Februari 2020) Hal : 80-161. Retrieved from https://journal.paramadina.ac.id/index.php/IK/article/view/450