Reduction of green land in urban areas from 2017 which was before 7.75 million hectares to be only 7.1 million hectares in 2018. This condition is a problem for people who want to grow ornamental plants. During the pandemic, the trend of ornamental plants is on the rise in the market. Therefore, the presence of an innovative Plant.et product in the form of plant hampers consisting of terraplanter baby tears that apply hydraulic planting technology by growing outside the terraplanter tube without using soil planting media and QR code system. The purpose of this innovation is to be a solution to the problem of reducing green land, developing unique and superior businesses based on post-pandemic technology.The method of implementation on Plant.et product is carried out by determining product design, product quality testing, determining product uniqueness and excellence, market surveys, and marketing strategies. The results showed that Plant.et products are in great demand among teenagers with a female gender and has been sale more 100 pcs. The advantages and uniqueness of Plant.et product in the form of a hydraulic plant outside the terraplanter tube with a QR code system packed with hampers. Therefore, Plant.et product has great potential to be developed.

Cnnindonesia.com. 2018. BPS sebut Luas Lahan Pertanian kian Menurun. URL: https://www.cnnindonesia.com/ekonomi/20181025153705-92-341433/bps sebut-luas-lahan-pertanian-kian-menurun. Diakses pada 17 November 2022.

Ismawati Utari. 2015. Meningkatnya Daya Saing Floriultura Menyongsong MEA. Dinas Pangan, Pertanian, dan Pertanian Kota Pontianak, 1(2), 225-241.

Jessica. 2019. Perancangan Kemasan Hampers Dengan Sistem Bongkar Pasang Untuk Lunio Design. Jurnal Desain Komunikasi Universitas Kristen Petra, 2(2), 12-23

Lakamisi, H. 2020. Prospek Agribisnis Tanaman Hias Dalam Pot (Potplant). Jurnal Agribisnis dan Perikanan (Agrikan UMMU-Ternate), 3(2), 55-59.

Marlina, I. 2015. Pengaruh media tanam granul dari tanah liat terhadap pertumbuhan sayuran hidroponik sistem sumbu. Jurnal Teknik Pertanian Lampung, 4(2), 143-150.

Megasari Dita, Syaiful Khoiri, dkk. 2021. Strategi Pemasaran Tanaman Hias Pada Masa Pandemi Covid-19 di Mekar Jaya Nursey. Prosiding Seminar Nasional Penanggulangan Kemiskinan, 1(1), 329-341

Mustikasari Dewi &Yuwono Sherin. 2020. Analisis Keputusan Pembelian Produk Hampers (Studi Empiris Pada Konsumen Produk Hampers di Surabaya). Parsimonia-Jurnal Ekonomi dan Bisnis, 7(1), 16-36.

Ningsih, D. D. S., dan Maika, M. R. 2020. Strategi Bauran Pemasaran 4P dalam Menentukan Sumber Modal Usaha Syariah Pedagang Pasar di Sidoarjo. Jurnal Ilmiah Ekonomi Islam, 6(3), 693-702.

Pratiwi, R. S. 2021. Mengerti, 5 Arti Warna Hijau dalam Psikologi dan Kehidupan. URL: https://lifestyle.kompas.com/read/2021/06/27/103000720/mengerti-5-arti warna-hijau-dalam-psikologi-dan-kehidupan. Diakses pada 17 November 2022.

Rachmawati Dewi. 2019. Welcoming Gen Z in Job World (Selamat Datang Generasi Z di Dunia Kerja). Proceeding Indonesia Career Center Network Sumit IV, 1(2), 18-24

Sefudin, A. 2014. Redefinisi Bauran Pemasaran (Marketing Mix) “4P” ke “4C” (Studi Kasus pada Universitas Indraprasta PGRI). Journal of Applied Business and Economics, 1(1), 17–23.

Setyawan, D. 2022. Tinjauan Peningkatan Penjualan Tanaman Hias di Masa Pandemi dengan Life Cycle Assessment (LCA). Proceeding Semartani Universitas Muhammadiyah Jember. 13-14 Juni 2022, Jember, Indonesia, 2(1), 185-193.

Widyastuti, M. 2018. Strategi Diferensiasi : Mencapai Keunggulan Kompetitif yang Sustainable. BIP’s Jurnal Bisnis Perspektif, 3(2), 109-120

Yuke, P.A., 2021. Analisa Media Komunikasi Pemasaran Pada Usaha Tanaman Hias di Kawasan Florikultura Kota Padang. Doctoral dissertation, Universitas Andalas.