Green business, green marketing or sustainable business activities had emerged as some of the most discussed and most popular concept within the realm of business, in which, due to the continuous destruction of wildlife and environment all around the world, many people, non-governmental organizations, entrepreneurs, companies and government had constantly pushed and urged many businesses to do or conduct their business activities in a proper and sustainable way which won’t have any damaging or negative impact toward the surrounding environment. Meanwhile, at the same time, consumers were also constantly being “pushed” by these same parties to play a more active role in ensuring that the negative impact of these business activities toward the environment won’t escalate by stop consuming, buying or using non-green product which is not sustainable and could bring a dire impact toward the nature and the surrounding environment in the future. Therefore, this community services activities were designed or conducted in order to give some information, suggestions, or understanding to both businesses and consumers, not only in order to ensure that both of these parties will fully understand the main concept of green business, but also in order to ensure that both parties will eventually and actually conduct both of their businesses and consumption activities in a more sustainable way

Abuzeinab, A., Arif, M., Qadri, M.A. and Kulonda, D. (2019), "Green business models in the construction sector: an analysis of outcomes and benefits", Construction Innovation, Vol. 18 No. 1, pp. 20-42. https://doi.org/10.1108/CI-07-2016-0041

Amoako, G.K., Doe, J.K. and Dzogbenuku, R.K. (2021), "Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing", Society and Business Review, Vol. 16 No. 3, pp. 398-419. https://doi.org/10.1108/SBR-05-2020-0076

Bıçakcıoğlu, N., Theoharakis, V. and Tanyeri, M. (2020), "Green business strategy and export performance: An examination of boundary conditions from an emerging economy", International Marketing Review, Vol. 37 No. 1, pp. 56-75. https://doi.org/10.1108/IMR-11-2018-0317

Bıçakcıoğlu-Peynirci, N. and Tanyeri, M. (2020), "Stakeholder and resource‐based antecedents and performance outcomes of green export business strategy: insights from an emerging economy", International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOEM-03-2020-0245

Braun, P. (2010), "Going green: women entrepreneurs and the environment", International Journal of Gender and Entrepreneurship, Vol. 2 No. 3, pp. 245-259. https://doi.org/10.1108/17566261011079233

Byrch, C., Kearins, K., Milne, M. and Morgan, R. (2007), "Sustainable “what”? A cognitive approach to understanding sustainable development", Qualitative Research in Accounting & Management, Vol. 4 No. 1, pp. 26-52. https://doi.org/10.1108/11766090710732497

Couckuyt, D. and Van Looy, A. (2020), "A systematic review of Green Business Process Management", Business Process Management Journal, Vol. 26 No. 2, pp. 421-446. https://doi.org/10.1108/BPMJ-03-2019-0106

Couckuyt, D. and Van Looy, A. (2021), "An exploration of green business process maturity based on ecolabels", Business Process Management Journal, Vol. 27 No. 7, pp. 1999-2020. https://doi.org/10.1108/BPMJ-05-2021-0293

Fernando, R. (2012), "Sustainable globalization and implications for strategic corporate and national sustainability", Corporate Governance, Vol. 12 No. 4, pp. 579-589. https://doi.org/10.1108/14720701211267883

Gibbs, D. and O’Neill, K. (2012), "Green Entrepreneurship: Building a Green Economy? – Evidence from the UK", Underwood, S., Blundel, R., Lyon, F. and Schaefer, A. (Ed.) Social and Sustainable Enterprise: Changing the Nature of Business (Contemporary Issues in Entrepreneurship Research, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 75-96. https://doi.org/10.1108/S2040-7246(2012)0000002008

Guarini, E., Mori, E. and Zuffada, E. (2021), "Localizing the Sustainable Development Goals: a managerial perspective", Journal of Public Budgeting, Accounting & Financial Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JPBAFM-02-2021-0031

Harrington, D., Walsh, M., Owens, E., Joyner, D.J., McDonald, M., Griffiths, G., Doyle, E. and Lynch, P. (2016), "Capitalizing on SME Green Innovation Capabilities: Lessons from Irish-Welsh Collaborative Innovation Learning Network", University Partnerships for International Development (Innovations in Higher Education Teaching and Learning, Vol. 8), Emerald Group Publishing Limited, Bingley, pp. 93-121. https://doi.org/10.1108/S2055-364120160000008010

Høgevold, N.M., Svensson, G., Klopper, H.B., Wagner, B., Valera, J.C.S., Padin, C., Ferro, C. and Petzer, D. (2015), "A triple bottom line construct and reasons for implementing sustainable business practices in companies and their business networks", Corporate Governance, Vol. 15 No. 4, pp. 427-443. https://doi.org/10.1108/CG-11-2014-0134

Hourneaux Jr, F., Gabriel, M.L.d.S. and Gallardo-Vázquez, D.A. (2018), "Triple bottom line and sustainable performance measurement in industrial companies", Revista de Gestão, Vol. 25 No. 4, pp. 413-429. https://doi.org/10.1108/REGE-04-2018-0065

https://sdgs.un.org/goals

Hübscher, C., Hensel-Börner, S. and Henseler, J. (2021), "Social marketing and higher education: partnering to achieve sustainable development goals", Journal of Social Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSOCM-10-2020-0214

Lamptey, T., Owusu-Manu, D.-G., Acheampong, A., Adesi, M. and Ghansah, F.A. (2021), "A framework for the adoption of green business models in the Ghanaian construction industry", Smart and Sustainable Built Environment, Vol. 10 No. 3, pp. 536-553. https://doi.org/10.1108/SASBE-08-2020-0130

Martinez, F. (2014), "Corporate strategy and the environment: towards a four-dimensional compatibility model for fostering green management decisions", Corporate Governance, Vol. 14 No. 5, pp. 607-636. https://doi.org/10.1108/CG-02-2014-0030

Pillania, R. (2014), "Green management: The state of practice, research, teaching, training and consultancy in Indian business schools", Journal of Management Development, Vol. 33 No. 2, pp. 131-148. https://doi.org/10.1108/JMD-12-2013-0157

Rouf, K.A. (2012), "Green microfinance promoting green enterprise development", Humanomics, Vol. 28 No. 2, pp. 148-161. https://doi.org/10.1108/08288661211228906

Soomro, B.A., K. Almahdi, H. and Shah, N. (2021), "Perceptions of young entrepreneurial aspirants towards sustainable entrepreneurship in Pakistan", Kybernetes, Vol. 50 No. 7, pp. 2134-2154. https://doi.org/10.1108/K-07-2019-0504

Stubblefield Loucks, E., Martens, M.L. and Cho, C.H. (2010), "Engaging small‐ and medium‐sized businesses in sustainability", Sustainability Accounting, Management and Policy Journal, Vol. 1 No. 2, pp. 178-200. https://doi.org/10.1108/20408021011089239

Taghvaee, M.V., Assari Arani, A., Nodehi, M., Khodaparast Shirazi, J., Agheli, L., Neshat Ghojogh, H.M., Salehnia, N., Mirzaee, A., Taheri, S., Mohammadi Saber, R., Faramarzi, H., Alvandi, R. and Ahmadi Rahbarian, H. (2021), "Sustainable development goals: transportation, health and public policy", Review of Economics and Political Science, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/REPS-12-2019-0168

Wilson, N. (2019). The Impact of Perceived Usefulness and Perceived Ease-of-Use toward Repurchase Intention in the Indonesian E-Commerce Industry, Jurnal Manajemen Indonesia. Vol. 19(3), pp.241-249. https://doi.org/10.25124/jmi.v19i3.2412

Wilson, N. (2020). Trust Vs Satisfaction: Which One is More Important in Mediating the Impact of Website Quality Towards Customer Loyalty in The Indonesian E-Commerce Industry? Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020), https://dx.doi.org/10.2991/aebmr.k.200915.003

Wilson, N., and Jessica, J. (2020). Are Both Brand Awareness and Trust Play Significant Roles in Affecting Students’ Loyalty Toward Packaged Snacks Product? Journal of Business and Applied Management, Vol. 13 No. 2, pp. 103-114. http://dx.doi.org/10.30813/jbam.v13i2.2263

Wilson, N., Keni, K., and Tan, P.H.P. (2019). The Effect of Website Design Quality and Service Quality on Repurchase Intention in the E-commerce Industry: A Cross-Continental Analysis, Gadjah Mada International Journal of Business, Vol. 21(2), 187-222. https://doi.org/10.22146/gamaijb.33665

Wilson, N., Keni, K., and Tan, P.H.P. (2021). The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China, Gadjah Mada International Journal of Business, Vol. 23(3), 262-294. https://doi.org/10.22146/gamaijb.32106

Woodfield, P., Woods, C. and Shepherd, D. (2017), "Sustainable entrepreneurship: another avenue for family business scholarship?", Journal of Family Business Management, Vol. 7 No. 1, pp. 122-132. https://doi.org/10.1108/JFBM-12-2015-0040

Zhao, X. and Pan, W. (2021), "The characteristics and evolution of business model for green buildings: a bibliometric approach", Engineering, Construction and Architectural Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ECAM-08-2020-0657

Belyaeva, Z., Rudawska, E.D. and Lopatkova, Y. (2020), "Sustainable business model in food and beverage industry – a case of Western and Central and Eastern European countries", British Food Journal, Vol. 122 No. 5, pp. 1573-1592. https://doi.org/10.1108/BFJ-08-2019-0660

Vallaster, C., Kraus, S., Kailer, N. and Baldwin, B. (2019), "Responsible entrepreneurship: outlining the contingencies", International Journal of Entrepreneurial Behavior & Research, Vol. 25 No. 3, pp. 538-553. https://doi.org/10.1108/IJEBR-04-2018-0206

Akanmu, M.D., Hassan, M.G., Mohamad, B. and Nordin, N. (2021), "Sustainability through TQM practices in the food and beverages industry", International Journal of Quality & Reliability Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQRM-05-2021-0143

Abhayawansa, S. and Adams, C. (2021), "Towards a conceptual framework for non-financial reporting inclusive of pandemic and climate risk reporting", Meditari Accountancy Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MEDAR-11-2020-1097

Chen, Y.-A. and Chen, C.L. (2021), "Case study of sustainable service design in the hospitality industry", Chinese Management Studies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CMS-08-2020-0320

Agyekum, K., Goodier, C. and Oppon, J.A. (2021), "Key drivers for green building project financing in Ghana", Engineering, Construction and Architectural Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ECAM-02-2021-0131

Chávez Rivera, M.E., Fuentes Fuentes, M.d.M. and Ruiz-Jiménez, J.M. (2021), "Challenging the context: mumpreneurship, copreneurship and sustainable thinking in the entrepreneurial process of women – a case study in Ecuador", Academia Revista Latinoamericana de Administración, Vol. 34 No. 3, pp. 368-398. https://doi.org/10.1108/ARLA-07-2020-0172

Hanohov, R. and Baldacchino, L. (2018), "Opportunity recognition in sustainable entrepreneurship: an exploratory study", International Journal of Entrepreneurial Behavior & Research, Vol. 24 No. 2, pp. 333-358. https://doi.org/10.1108/IJEBR-12-2015-0275

Ruppenthal, T. (2020), "The business model of a Benedictine abbey, 1945-1979", Journal of Management History, Vol. 26 No. 1, pp. 41-59. https://doi.org/10.1108/JMH-02-2019-0009