MENGUKUR DETERMINAN KINERJA USAHA KEDAI KOPI DI PANTAI INDAH KAPUK (PIK) JAKARTA DI MASA AWAL PANDEMI COVID-19

Greffin Geraldy Santoso, Michael Christian

Abstract


The development of the Food & Beverages (F&B) sector which encourages changes in the lifestyle of the people in Indonesia has contributed to the attractiveness of business in this sector. One of the interesting businesses in this sector is a coffee shop. The growth of this coffee shop business indirectly contributes to the national economy. Coffee consumption in Indonesia can also directly shape the pattern or lifestyle of consuming a variety of coffee, one of which is the style of consuming coffee in a coffee shop. This has also shaped the increase in the number of coffee shops in Indonesia. From an entrepreneurial perspective, this phenomenon is an opportunity that can be exploited. However, not all coffee shop entrepreneurs see this situation. With the existing phenomena, this study aims to analyze the performance of the coffee shop business using exogenous variables, namely market orientation, entrepreneurial orientation, and innovation. This research is a quantitative research using regression analysis using SPSS. The sample in this study was 75 coffee shop entrepreneurs in Pantai Indah Kapuk (PIK), Jakarta. The results of this study explain that all hypotheses are accepted. Market orientation in this case affects business performance. Likewise with the entrepreneurial orientation that affects business performance. Furthermore, innovation also affects business performance of coffee shops in this region. Simultaneously, each exogenous variable affects business performance at PIK. The overall results of this study are also still relevant and in line with several previous studies. From these results it can be explained that making strategies and making decisions that affect business performance. In addition, pay attention to competitors' strategies by understanding competitors' strengths and weaknesses. For further researchers, other additional variables that are not included in this study in determining business performance, such as the financial ability of businesses to survive or compete.

Keywords


business performance, market orientation, innovation

Full Text:

PDF

References


Annur, C. M. (2020). Konsumsi Kopi Domestik di Indonesia Periode 2014-2019 (ICO). Retrieved from Katadata website: https://databoks.katadata.co.id/datapublish/2020/11/24/konsumsi-kopi-domestik-di-indonesia-terus-meningkat-selama-5-tahun-terakhir#

Brouthers, K. D., Nakos, G., & Dimitratos, P. (2014). SME Entrepreneurial Orientation, International Performance, and the Moderating Role of Strategic Alliances. Entrepreneurship Theory and Practice, 39(5), 1–27. https://doi.org/10.1111/etap.12101

Buli, B. M. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: evidence from Ethiopian enterprises. Management Research Review, 40(3), 292–309. https://doi.org/10.1108/MRR-07-2016-0173

Christian, M., Dewi, D., Rembulan, G. D., Indriyarti, E. R., Wibowo, S., & Yuniarto, Y. (2021). Business Performance Determinants of Salted Fish Distribution in Kapuk During the COVID-19. Journal of Distribution Science, 19(6), 29–39. https://doi.org/10.15722/jds.19.6.202106.29

Dahwilani, D. M. (2019). Data dan Fakta Tren Menjamurnya Kedai Kopi Kekinian di Indonesia. Retrieved from inews website: https://www.inews.id/travel/kuliner/data-dan-fakta-tren-menjamurnya-kedai-kopi-kekinian-di-indonesia

Fitriah, A. W., Rosdi, S. N., Rosli, M. M., Mustapha, N., Aziz, Z. A., Ibrahim, W. M. Y. W., … Yaacob, A. A. (2019). The Effects of Marketing Mix on Small Fish Farming Business Performance. Revista Publicando, 6(19), 1–16.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed.). Essex: Pearson Education Limited.

Huhtala, J.-P., Sihvonen, A., Frösén, J., Jaakkola, M., & Tikkanen, H. (2014). Market orientation, innovation capability and business performance. Baltic Journal of Management, 9(2), 134–152. https://doi.org/10.1108/BJM-03-2013-0044

Kempa, S., & Setiawan, T. G. (2019). The Effect of Entrepreneurial Orientation on the Competitive Advantage through Strategic Entrepreneurship in the Cafe Business in Ambon. Petra International Journal of Business Studies (IJBS), 2(2), 109–118. https://doi.org/10.9744/ijbs.2.2.109-118

Ketut, N., Satwika, P., Made, N., & Kusuma, W. (2018). Pengaruh Orientasi Pasar Serta Inovasi Terhadap Keunggulan Kompetitif dan Kinerja Bisnis. E-Jurnal Manajemen, 7(3), 1481–1509. https://doi.org/10.24843/EJMUNUD.2018.v7.i03

Liao, S.-H., Chang, W.-J., Wu, C.-C., & Katrichis, J. M. (2011). A survey of market orientation research (1995–2008). Industrial Marketing Management, 40, 301–310. https://doi.org/10.1016/j.indmarman.2010.09.003

Margasho, P. P., & Susanto, E. H. (2021). Peran Social Media Terhadap Organizational Performance dan Entrepreneurial Orientation Pada Bisnis Coffee Shop di Jakarta Barat. 5(1), 88–93. https://doi.org/10.24912/jmbk.v5i1.10835

Nadhar, M., Tawe, A., & Parawansa, D. A. (2017). The Effect of Work Motivation and Entrepreneurship Orientation on Business Performance through Entrepreneurial Commitments of Coffee Shops in Makassar. Econjournals, 7(1), 470–474.

Otnes, C. C., Ilhan, B. E., & Kulkarni, A. (2012). The Language of Marketplace Rituals: Implications for Customer Experience Management. Journal of Retailing, 88(3), 367–383. https://doi.org/10.1016/j.jretai.2012.02.002

Retnawati, B. B., & Retnaningsih, C. (2020). Role of Entrepreneurial Orientation and Market Orientation on Competitive Advantage Through Marketing Performance: The Study at Marine-Based Food Processing Industry in Central Java. Advances in Economics, Business and Management Research, 135, 66–71. https://doi.org/10.2991/aebmr.k.200410.011




DOI: http://dx.doi.org/10.30813/jpk.v5i2.2986

Refbacks

  • There are currently no refbacks.