PERILAKU DAN KONFLIK SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK IKLAN BARU DI TELEVISI

Rustono Farady Marta, Novita Wahyu Setyawati

Abstract


Currently the products in television advertisements are always in the spotlight for
television lovers. Especially for housewives for their household products. If there is one
new detergent product that has just appeared on television, some of them are incited to
try the product. There are also those who are not instigated, because they are
compatible with their old products. The purpose of this research is to look at social
behavior and conflict towards purchasing decisions of new advertising products on
television with housewives as case studies. The research method used in reviewing this
problem is a survey method with descriptive analysis. While data collection techniques
with observation, interviews and questionnaires are intended to capture data related to
behavior, social conflict and purchasing decisions. Based on the results of the study,
respondents' data is obtained that the level of trust in the products advertised on
television is very significant. This can be seen from the value of very trusting 39%, very
confident 35%, and trust 34%.
Keywords: Behavior, Social Conflict and Purchase Decision

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DOI: http://dx.doi.org/10.30813/ncci.v0i0.1303

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