The problems arising in this research are the anything of the features – features
instagram that used students and how to use tourism as a reference on instagram
students. The purpose of this research is to know the features – features instagram used
college students, as well as to know the use of tourism for instagram reference on
students.
The location of the research carried out in the Department of communication
studies, Faculty of social and political sciences of the University of Halu Oleo. The
theory used in this research is the theory of Uses and Gratifications (satisfaction) of
Elihu Katz, Gurevitch, and Haas. In this study informants amounted to as many as 6
people to represent the student in the Department of communication studies, Faculty of
social and political sciences of the University of Halu Oleo. Types of data used in this research is qualitative data and data analysis techniques used in this research is descriptive qualitative.

The results of this study suggest that intagram and features – features that exist

in instagram plays an important role in communication majors’s students in seeking the
reference they want because in instagram provides information complete about the
information they are looking for.
This research is expected to benefit and contribution of science for students,
particularly students majoring in communication studies. The study also is expected to
benefit in the development of communication studies specifically on the research use of
the tour as a reference on instagram students majoring in communication studies Faculty
of social sciences and political sciences of the University of Haluoleo.
Keywords: Instagram, Tourist Reference, Tourism Communication

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