Technology is growing rapidly. With the launch of Web 2.0, more and more social
media are emerged and the exposure of technologyisgettinghigher. Social media users,
as part of Web 2.0 and new media, are also increasing rapidly. The large number of
social media users is used by companies as a new opportunity to advertise and market
its products. Social media, and Web 2.0 in general, in addition to having positive
aspects such as the ease of features, the tight flow of information and the ease ofcontent
distribution, also has the danger and negative aspects such as cyber-bullying, identity
fraud, hacking and cracking, harm (Spyware, Adware, Ransomware, Virus, Malware,
etc.), piracy, plagiarism, and leakage and information theft. Ease of content sharing
also makes communicators can design messages with certain visual symbols to send a
message to the communicant, which in this case is the user.
Keywords: Mass Media, Visual Communication, MarketingandAdvertising

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