Analisis Kepuasan Pelanggan terhadap Implementasi ISO 9001: 2015 dengan Menggunakan Pendekatan Servqual (Studi Kasus: Institut Teknologi Telkom Purwokerto)

Yudi Syahrullah, Atik Febriani, Bunga Zati Hulwani

Abstract


September 2018 is the deadline for an organization that has implemented an international standard quality management system ISO 9001: 2008 to switch the latest international standard ISO 9001: 2015. Telkom Institute of Technology Purwokerto is one of the organizations that have implemented the international standard ISO 9001: 2015 since early 2017 (Previously ISO 9001: 2008 implementation). The main objectives of the implementation of ISO 9001 are to improve customer satisfaction both external and internal, including students as the main user of the service organization as an external customer. Therefore, this organization needs to measure the level of student satisfaction with services provided by Telkom Institute of Technology Purwokerto after the organization is implementing ISO 9001: 2015. Data were collected using the questionnaire method consists of 24 questions that designed and analyzed by the SERVQUAL approach. Validity and reliability testing were done by using SPSS software and the measurement result of 24 question items stated Valid and Reliable. From the preliminary research, it was found that the institution should introduce ISO 9001: 2015 to the students at Telkom Institute of Technology Purwokerto. Using the SERVQUAL approach and analyzing GAP 5, comparing the expectations and perceptions of customers (students), the result is that organizations need to improve the speed of the service (academic/student affairs/staff) to students (GAP Value 1.11). In addition, institutions also need to increase the attention of students (GPA Value 1.06). Several efforts have been made with the construction of facilities such as a lecture building that continues to be implemented as well as changes in organizational structure to improve the quality of academic and non-academic services to students.

Keywords


Quality Management System; Customer Satisfaction; ISO 9001:2015; SERVQUAL

Full Text:

PDF

References


Cendy, B. M., Sugiono dan Hardiningtyas, D. (2015) “Analisis perancangan produk Long Leg Braces dengan pendekatan Kansei Words dan Biomekanika,” Jurnal Rekayasa dan Manajemen Sistem Industri, 3(2), hal. 301–310.

Dharmawan, A. dan Wurjaningrum, F. (2014) “Rancangan perbaikan kualitas pelayanan jasa dengan metode Servqual, Importance-Performance Analysis, dan Quality Function Deployment pada Plasa Telkom Cabang Dinoyo Surabaya,” Jurnal Manajemen Teori dan Terapan, 7(3), hal. 207–224.

Foster, S. T. (2016) Managing quality: integrating the supply chain. 6 ed. Upper Saddle River: Pearson Education.

Hadisaputra, S. dan Kusumah, L. H. (2017) “Implementasi manajemen risiko berbasis ISO 9001: 2015 dan ISO 31010: 2009 pada usaha jasa konsultasi dan pelatihan di PT. BSU penerapan Fault Tree Analysis (FTA) dan Failure Mode and Effect Analysis (FMEA),” in Prosiding Seminar Nasional Inovasi dan Aplikasi Teknologi di Industri 2017. Malang: Institut Teknologi Nasional Malang, hal. 1–12.

Ingason, H. T. (2015) “Best project management practices in the implementation of an ISO 9001 quality management system,” Procedia - Social and Behavioral Sciences. Elsevier B.V., 194, hal. 192–200. doi: 10.1016/j.sbspro.2015.06.133.

Kotler, P. dan Keller, K. L. (2016) Marketing Management. 15 ed. London: Pearson Education Limited. doi: 10.1080/08911760903022556.

Nuryati, S. (2017) “Evaluasi implementasi sistem manajemen mutu ISO 9001: 2008 di puskesmas wilayah Kabupaten Sleman,” Jurnal Medicoeticolegal dan Manajemen Rumah Sakit, 6(2), hal. 128–135. doi: 10.18196/jmmr.6137.

Qadri, U. A. (2015) “Measuring service quality expectation and perception using SERVQUAL: A gap analysis,” Business and Economics Journal, 6(3), hal. 1–6. doi: 10.4172/2151-6219.1000162.

Qolbi, Y. (2014) “Sistem manajemen mutu ISO 9001: 2008 dalam peningkatan mutu pelayanan dan kepuasan pelanggan di Dinas Kesehatan Kota Tarakan,” e-Journal Ilmu Pemerintahan, 2(4), hal. 3119–3130.

Semuel, H. dan Zulkarnain, J. (2011) “Pengaruh sistem manajemen mutu ISO terhadap kinerja karyawan melalui budaya kualitas perusahaan (Studi kasus PT. Otsuka Indonesia Malang).” Tersedia pada: http://repository.petra.ac.id/16144/1/Publikasi1_94033_1006.pdf.

Sindhuwinata, O. E. dan Felecia (2016) “Perancangan sistem manajemen mutu ISO 9001: 2015: studi kasus,” Jurnal Titra, 4(2), hal. 183–190.

Soerjaningsih, T. W. (2004) “Peningkatan mutu proses Perguruan Tinggi melalui sistem mutu ISO 9000,” Journal The Winners, 5(2), hal. 79–89.

Sumaedi, S. dan Yarmen, M. (2015) “Citra dan perceived value puskesmas tersertifikasi ISO 9001 (studi kasus: sebuah puskesmas di Kota Bogor),” Jurnal Standardisasi, 17(3), hal. 177–186.

Ulfi, M. A., Sudjimat, D. A. dan Wibawanto, S. (2012) “Implementasi quality management system ISO 9001: 2008 dalam pembelajaran produktif keahlian teknik mesin dan otomotif SMK,” Teknologi dan Kejuruan, 35(1), hal. 17–28. doi: http://dx.doi.org/10.17977/tk.v35i1.3142.

Wahyuni, N. (2014) Uji Validitas dan Reliabilitas, QMC Binus University. Tersedia pada: http://qmc.binus.ac.id/2014/11/01/u-j-i-v-a-l-i-d-i-t-a-s-d-a-n-u-j-i-r-e-l-i-a-b-i-l-i-t-a-s/ (Diakses: 6 Agustus 2018).

Zeithaml, V. A., Berry, L. L. dan Parasuraman, A. (1990) Delivering quality service: balancing customer perceptions and expectations. New York: Free Press.




DOI: http://dx.doi.org/10.30813/jiems.v11i2.1185

Refbacks

  • There are currently no refbacks.