Jurnal Hospitality dan Pariwisata

Planning the development of tourism is very important because today and in the future
will continue to shift travel market. Motives, interests, tastes, demands, and behavior of
travelers is constantly changing in this regard needs to be responded to appropriately.
Moreover, the availability of a quality product to wane. With such changes innovative
products that are not obviously will not be sold in the market. Moreover, competitive
products and services in the travel market tends to increase with the degree of quality is
much better. Therefore, the planning into action absolutely necessary. Good planning
means will produce a strategy to increase competitiveness (competitiveness) products
and profits at the company level or travel perpetrator. In the plan should be reflected in
the terms must be met and what functions need to be carried out by the perpetrators.
Explained that there are five main pillars that support the building eco-tourism
development plan namely:
a. Sustainable tourism development
b. Political and administrative structure that includes local government tourism
c. Legislation
d. Regional autonomy
e. The diversity of the tourism potential
The construction of this area is to assist the government of West Java in an active
role in the tourism industry in general, by utilizing existing resources optimally. This
area was built with the intention to take an active role in solving the constraints of
development and the potential problems that exist so far in the area of Subang Regency
Jayagiri and in general by:
a. Utilizing optimum use of natural and human resources so as to provide greater added
value and increase productivity.
b. Helping local governments to help increase the number of tourists that will generate
income and empower the local community in terms of management and development.
Keywords: tourists. Competitiveness, sustainable tourism, Jayagiri, human resources.