Novotel Karawang Hotel is a 4-star hotel in the midscale category in the city of Karawang. This research was created with the aim of finding out how much influence the role of Corporate Social Responsibility has on the brand image of the Novotel Karawang Hotel.This research uses quantitative research and uses several types of analysis as follows: simple regression analysis, classical assumption test, hypothesis test with t test, coefficient of determination test, and processed using the SPSS system. This research also used a sample of 100 respondents obtained from respondents who had stayed more than once at the Novotel Karawang Hotel. Based on the results examined by researchers, the average value of variable X (Corporate Social Responsibility) is 4.62, while the overall average value of variable Y (Brand Image) is 4.6348. Based on the results of the T Test calculation, the result obtained is sig 14.079, which means >0.05, so it can be interpreted that variable X (Corporate Social Responsibility) influences Y (Brand Image). The Coefficient of Determination Test (R2) obtained a result of 0.669 so it can be concluded that variable Y can be influenced by variable X by 66.9%. Then the Simple Linear Regression Test carried out obtained a value of t = 0.001 or significantly less than 0.05.

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