Restaurant development in Indonesia is still believed to be one of the most profitable businesses in Indonesia and has very good prospects.profitable business in Indonesia and has very good prospects. Objective in This study is to determine and analyze the reasonableness of price affects on buying interest in Shu Shu products. defines price reasonableness as consumer perception of the price of a product that is considered in accordance with the benefits obtained.benefits obtained. Stating that the price match with the benefits received by consumers is an important factor in determining purchasing decisions. purchase decision. Price fairness is one of the most important considerations for consumers to make purchasing decisions. for consumers to make purchasing decisions.quantitative approach. Shu Shu is located in Aeon Mall, South Tangerang. This place is a tavern with a Japanese-style concept that serves various types of drinks. In this study, the questionnaire is a data collection method that will be given to respondents on a Likert scale. In the process of testing and analyzing research data, the authors used the help of SPSS 25 software. The results showed that Price Fairness of 0.983 was positive and the significant value on the Product Interest variable of 0.000 <0.05 was smaller than 0.05. This means that Price Fairness has a partially significant positive effect on Product Interest.Keywords: Price Fairness, Interest purchase   

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