Community empowerment in Indonesia is one way for a brand to improve community welfare which is included in CASR programs and improve its image and reputation. Nuvens Prima Retail is an E-Cigarette Retail Operator that carries out community empowerment and implements ESG (environmental, social, governance) as the company’s main concern in running a business with a long-term development strategy. The purpose of this research is to determine community empowerment and ESG implementation. The research method is descriptive qualitative with a case study approach. Primary data collection, interviews with key informant and informants from Nuvens Prima retail who know community empowerment and ESG Implementation in Indonesia. Secondary data form documentation and literature studies. The results of this research are that Nuvens Prima Retail runs a business with the principle of responsibility towards society and the environment by collaborating with waste managers in the form of managing electronic waste for recycling. Promotion of more environmentally friendly practices and reduced waste footprint as environmental protection. Empowering local communities, improving working conditions and equal employment opportunities as a social responsibility. Maintaining high ethical standards, transparency as improving corporate governance.

Keywords – Community Empowerment, ESG Implementation, Communication, Retail, CSR.

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