Abstract : Contemporary culinary trends have become a significant phenomenon in the food and beverage industry. Lucy Curated Compound, located in Adityawarman, South Jakarta, is one such culinary destination that adopts thesetrends to attract visitors. This study aims to analyze the influence of contemporary culinary trends on consumer purchase interest at Lucy Curated Compound. The research method used is a survey with a quantitative approach.Data were collected through questionnaires distributed to 100 respondents who were visitors to Lucy Curated Compound. The questions in the questionnaire were designed to measure respondents' perceptions of contemporaryculinary trends and their purchase interest. Data analysis was performed using T-tests and the coefficient of determination. The T-test results show that the Culinary Trends variable (X) has a significant value of 0.001, which isless than 0.05, indicating that the X variable significantly influences the Purchase Interest variable (Y). The coefficientof determination of 72.1% indicates that Culinary Trends contribute 72.1% to Purchase Interest. These findings suggest that contemporary culinary trends have a strong influence on driving consumer purchase interest at Lucy Curated Compound.

Keywords : Culinary Trends, Purchase Interest, Compound Space

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